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What is a business without a brand? To put it simply, very little. Branding is a way to give your business a “face.” It makes your business recognisable in a world where both successful and failing businesses are a dime-a-dozen.
It goes without saying that consumers will often gravitate towards...
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After weeks of lockdown and restricted movement, businesses are on track to reopening. The COVID-19 pandemic has been a major headache for businesses and consumers alike. Even now, as companies are scrambling to readjust to the new business climate, more and more new challenges have revealed themselves.
With consumers still...
The conditional MCO and lifting of business restrictions has seen many SMEs eager to return to business. But customers are still wary of the spectre of COVID-19, and consumer spending is yet to return to pre-MCO levels. Customers are the lifeblood of SMEs and both have to adapt to...