Marketing maestro Dato’ Wira Louis Ng, founder and executive chairman of PG Group and managing director of the leading homegrown online shopping platform, PGMall, has unveiled the ConsuMerchant book, an essential guide to achieving financial freedom with e-commerce.
With the ConsuMerchant book, Louis shares ways to earn legitimate passive incomes while shopping online, through a revolutionary Sharing Economy business model called ConsuMerchant. Also in this book, readers will come across two real-life case studies involving two companies, namely Public Gold and PGMall, which have proven it to be a workable concept for all.
Also present at the launch event held at Hilton Kuala Lumpur were Dato’ Haji Mohd Aizuddin Ghazali, CEO of Yayasan Prihatin Nasional (PRIHATIN) and Datuk Abdul Malik Abdullah, Economic & International advisor of PRIHATIN, to co-launch a Corporate Social Responsibility (CSR) Programme with PGMall, represented by Mr. Jerry Ng, chief operating officer of PGMall.
Louis has long experienced the advantages and effectiveness of referral marketing – the key to rapid business growth and advancement, through the establishment of Public Gold back in 2008.
Considering that online shopping trends are on the rise in recent years, he had envisioned and created yet another business channel that adopts a similar concept of referral marketing and e-Commerce but is more advanced and digitally enhanced to benefit everyone in the digital era regardless of age, gender, education and financial backgrounds.
In general, shoppers are value creators in the economic chain. Based on the law of supply and demand, every good (supply), needs to have buyers (demand) to be valuable within the economic ecosystem. That was how the ConsuMerchant concept was born.
It operates under the ‘Shop, Share, Earn’ concept, whereby shoppers who referred new shoppers will be rewarded with cash and shopping credits through the referral and loyalty programme. Naturally, when there is high consumer traffic, merchants will benefit from it too. Therefore, it’s a win-win for all. The ConsuMerchant is a concept designed to benefit all and makes everyone, including shoppers (consumers) an entrepreneur.
“The main reason I have founded the ConsuMerchant concept is to offer the community the opportunity to earn passive incomes through a reliable and effective business model that requires no startup cost. In line with the government’s vision in building a wealthier nation, my team and I have embarked on this Sharing Economy journey through PGMall since 2017, which coincidently was well established just in time before the Covid-19 pandemic hit our nation and the World,” said Louis.
“In just a short 5 years, ConsuMerchant has benefitted many Malaysians greatly despite the economic downturn caused by the pandemic. In view of its effectiveness in generating incomes even for the illiterates, I am wishful and hope to spread this useful knowledge to the larger community – not just to Malaysians but people across the World through my book. This is so that everyone will get to benefit from it and live a financially sound life not just in the present, but for generations to come.”
Apart from introducing the innovative business model, the book also features research done by fellow authors, who are lecturers from different established universities, based on various other business models’ effectiveness in the digital economy era that includes a comparison between ConsuMerchant and other conventional referral models through clear illustrations.
There are five key topics being discussed in this book, which include e-commerce, referral marketing, consumers, merchants and social media. On top of that, testimonies from successful users are also featured in this book to endorse the effectiveness of the ConsuMerchant business model. All in all, this book is a must buy for all who wish to understand more about e-Commerce and how to make the most out of it to live a better and financially stable life.
And in conjunction with the launch of the ConsuMerchant book, PGMall had also co-launched its Corporate Social Responsibility (CSR) Programme with Yayasan Prihatin Nasional (PRIHATIN), a charitable organization in Malaysia, in which PGMall has contributed a total of RM25,000 to kick start a long-term partnership with PRIHATIN.
The core purpose of this partnership is to help raise funds for the underprivileged young communities, particularly those who are in need of financial assistance to start a business in Malaysia, through the sales of the ConsuMerchant Book.
The ConsuMerchant book will be available for purchase at all major bookstores nationwide starting 8 February 2023. Alternatively, this book can also be purchased online through PGMall, the leading homegrown online shopping platform in Malaysia.
