Communities across America are getting to know their Coca-Cola neighbors in a whole new way.
Coca-Cola USA is reintroducing itself as far more than the maker of the world’s best-known beverage through storytelling that reaffirms its longstanding commitment to refreshing and strengthening local communities.
The storytelling effort launched in late-August in local communities, local newspapers and here on Coca-Cola Journey, and is now rolling out more broadly via national advertising and social media. It brings to life the people, products and character of Coca-Cola through the voices and faces of employees from every corner of the country – from a bottler in Kansas City, to a delivery driver in Anchorage, to a plant manager in Tampa, to a Coca-Cola Scholar in Dallas.
