Halal Development Corporation (HDC) will hold the World Halal Conference 2020 on 6 October 2020. HDC chief executive officer, Hairol Ariffein Sahari said the recent global pandemic has led to consumers shifting towards cleanliness, hygiene and healthy, synonymizing with halalan toyiban, an integral backbone to the halal industry.

“These unfolding of “new normal” in the way the market operates is in line with WHC2020 theme of halal community driving the New World Economy, where market changes were brought about by the community and simultaneously pulling forward the New World Economy.” “And the demand for hygiene and clean products is expected to rise further in the coming days as the result of the growing awareness among consumers.” “The pandemic has amplified the ongoing shifts in consumers’ behaviour. It is clear that COVID-19 has accelerated consumers’ transition to digital consumption, fast-tracking the movement towards digital economy,” he added.

The October 6 conference will be held both online and offline at the Malaysia International Trade and Exhibition Centre (MITEC). With a focus topic that will cover the post-Covid-19 scenario, the conference will feature components such as ambassador panel on empowering the community to drive the economy in the recovery period, captains of the industry panel on responsible consumption and production and driving the growth of the Halal economy through Islamic Finance.

The annual World Halal Conference is renowned as a platform where international networking between government heads, scholars, entrepreneurs and industry leaders to explore the opportunities and challenges relating to the Halal Economy setting the directions for the halal industry moving forward. HDC is optimistic about the participation at WHC2020 and expecting about 300 invited delegates at MITEC in accordance to the Standard Operating Procedure (SOP) imposed by the Government and about 1500 virtual delegates. There have been excellent feedbacks to-date from the various stakeholders involving the government, industry leaders, halal industry players, media, academicians, and researchers as well as business and trades associates.


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