PETALING JAYA — Malaysian entrepreneurs will have the rare opportunity to listen, learn and apply the principles and philosophies of accomplished international brand builders who will share their experiences and insights into creating a globally-successful brand at the Global Marketing Summit: Selling Your Brand to the World organized by INSKEN (Institut
Keusahawanan Negara) at the Kuala Lumpur Convention Centre on 16 November 2017.

The one-day summit by INSKEN, a flagship under the supervision of TERAJU (Unit Peneraju
Agenda Bumiputera) of the Prime Minister’s Department, will be led by world-class speakers who include the co-founder of Starbucks Zev Siegl; Manchester United’s former marketing director Peter Draper; Porsche and BMW, UK, managing director Kevin Gaskell and Apprentice Asia winner Jonathan Yabut. Former Air AsiaX and iFlix CEO Azran Osman-Rani will act as moderator at the summit.

At a news conference to mark a soft launch, TERAJU chief executive officer Datuk Husni Salleh said, “The inaugural summit is aimed at enabling Malaysian companies in particular SMEs, to learn from the very best in the business, providing an inspirational and aspirational platform to encourage them to take their businesses to the highest level.”

Datuk Husni who earlier witnessed the soft launch of the summit, welcomed RHB Bank as itsDiamond Sponsor.

“Organized specifically for small and medium enterprises (SMEs), the summit envisions the
transformation of Malaysian companies into successful, competitive and recognized
international brands,” added INSKEN executive director Muhd Firdaus Azharuddin.

The key objectives of the summit will be among others, to identify common mistakes made by businesses and providing an in-depth review into how a business is being conducted and to enhance it. It also aims at identifying workable solutions particularly learning from the past experiences of successful brands and teaching SMEs to empower their businesses with the knowledge of global branding and marketing strategies.

One of the most prominent speakers will be Zev Siegl who in 1971 left his job as a history
teacher to start a coffee shop with his housemates. That business grew to become one of the world’s most successful franchises of the 90s and in the 21st century with 24,000 outlets in 70 countries known as Starbucks.

Peter Draper meanwhile, has been the man instrumental in using a clever combination of
marketing strategy, public relations, branding, promotions, endorsements and merchandising to turn Manchester United Football Club into one of the most iconic names and brand in international football.

Participants of the summit will also hear about the importance of leadership in business from Kevin Gaskell, the managing director of Porsche and BMW in the UK who turned a business on the verge of bankruptcy into one of the most profitable dealerships in the country. A critical aspect of business that is at often times overlooked is the importance of an attractive business pitch, the power to impress and stand out, and that is what the Apprentice Asia winner Jonathan Yabut will bring to the summit

The summit will be moderated by the former chief executive officer of AirAsia X and iFlix, Azran Osman Rani, who is no stranger to the start-up scene.

Platinum seats for the Summit are priced at RM2,000 while Executive seats are at RM1,000. To secure your seats and for a more detailed insight, please log onto –

During his speech at the Bumiputera Economic Empowerment programme on 14 September 2013, the Prime Minister, YAB Dato’ Sri Najib Razak announced that the stewardship of the National Entrepreneurship Institute or INSKEN will be under the supervision of the TERAJU (Unit Peneraju Agenda Bumiputera ) of the Prime
Minister’s Department.

Generally, INSKEN’s new objective is to act as a strategic unit that will prepare, implement and monitor the framework and ecosystem of the National Entrepreneurship Development. The scope will lead to the study and coordination of all existing programmes and identify new programmes to achieve the overall objectives of the national entrepreneurship development with cooperation and collaboration of relevant strategic partners.

For a more detailed insight, please log onto –


Please enter your comment!
Please enter your name here