The Saudi Tourism Authority (STA) is set to host its largest trade networking event in Malaysia, NUSUK, on August 27th at the Mandarin Oriental. This event will bring together over 40 prominent Saudi stakeholders and 500 travel agencies from Malaysia and the Southeast Asia markets.

With the presence of Dr. Tawfiq bin Fawzan AlRabiah, Saudi Arabia’s Minister of Hajj & Umrah, the event offers STA a valuable opportunity to engage with Destination Management Companies (DMCs), hotels, transportation providers, and key travel partners.

The primary goal is to gain deeper insights into their needs and refine offers, products, and packages to enhance the spiritual journey of Malaysian travelers performing Umrah, as well as to facilitate easier exploration of other Saudi destinations.

During the event, STA will unveil several key collaborations and initiatives with major trade partners, including:

1. Andalusia’s Exclusive Travel Experience with WeXpress
Starting in December, Andalusia will introduce a unique travel experience package in collaboration with WeXpress, featuring exclusive itineraries, travel recommendations, and filming permissions supported by STA, with WeXpress ambassador Alif Satar.

2. Mitra Kembara and Grab Facilitate Umrah for Drivers
Mitra Kembara and Grab are collaborating to offer specialized Umrah packages to over 300,000 eligible Grab drivers. Funded by Grab and supported by SAUDIA for airline tickets, STA will advise on itineraries, logistics, and provide special access to key locations to ensure a smooth and enriching journey.

3. Saudi Aroya Cruise’s Debut
Saudi will launch its first owned halal cruise line, Aroya Cruise, operating from Jeddah with its inaugural itinerary starting in December 2024. This marks a significant milestone in developing a world-class cruise industry in Saudi.

In addition to these initiatives, Saudi is making travel more accessible for Malaysian visitors with a free 96-hour Stopover Visa and an eVisa valid for up to 90 days. Umrah visa holders can also explore additional destinations within the 90-day validity period.

Experience the wonders of Saudi at the first-ever Saudi Travel Fair from 28 August 28 – Sept 1 at IOI Putrajaya Mall. Attendees can enjoy exclusive deals, exciting packages, interactive virtual and cultural experiences, and stand a chance to win amazing gifts and more!

For more information, visit VisitSaudi.

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