Visit Malaysia 2020, which will be launched on 1 January 2020, aims to welcome 30 million foreign tourists and earnings of RM100 bilion to the tourism industry. Tourism Malaysia director-general Datuk Musa Yusof said tourists from Singapore, Indonesia, Thailand, Brunei and China are expected, along with visitors from Europe and the Middle East. He added that promotions would continue to be held in India, Brunei and Spain in January, followed by Italy in February, Germany in March, and several other countries thereafter.
Promotions for Visit Malaysia 2020 began in November 2017 in London, and was also featured at platforms such as the ASEAN Tourism Forum in January 2018 in Thailand. Apart from roadshows, social media and the agency’s website, renowned tourism products such as Langkawi, homestays in rural areas, and packages with attractive activities, are being employed by the agency as part of its campaign.
Tourism Malaysia which is an agency under the Tourism, Arts and Culture Ministry, also anticipates 92.8 million domestic tourists and earnings of RM76.9 billion next year. Datuk Musa added that many tourists preferred to purchase holiday packages at physical promotional events compared to online promotions.