TrueMoney, a prominent e-wallet service in the country, has officially joined forces with Thailand’s Charoen Pokphand (C.P.) Group and the Lotus supermarket chain to enhance staff benefits in Malaysia. Starting from May, Lotus staff will enjoy the convenience of facilitated offers and benefits through TrueMoney, while C.P. Group staff will begin receiving these benefits in August.
Having launched in Malaysia in early 2023, TrueMoney Malaysia has experienced significant growth, boasting a network of approximately 12,000 merchants and over 30,000 payment points spanning various sectors such as retail, gaming, technology, and restaurants. Operating in six other countries, the TrueMoney e-wallet app has impressively garnered over 50 million downloads, serving a vast user base across Southeast Asia.
Jessie Chong, Ascend Group’s Country Managing Director, stated, “We are honored that TrueMoney has been selected as the official staff benefit provider for esteemed organizations like C.P. Group and Lotus. Through our e-wallet, their staff gain access to a wide range of businesses, along with attractive promotions, cashback, and rewards. This innovative approach offers a seamless and user-friendly means of extending employee benefits, encouraging adoption. We believe that this collaboration will enable staff to enjoy a secure and convenient cashless payment experience using the TrueMoney e-wallet at Lotus’s and other participating merchants.”
In the wake of this collaboration, Lotus’s staff members can now avail a 10% cashback in TrueMoney e-wallet credits for purchases made at Lotus’s stores using the e-wallet app. This cashback applies to all transactions without any minimum spending requirement, capped at RM50 per staff member per month. Additionally, Lotus’s staff will earn 3x Lotus points for every RM1 spent, exceeding the standard 2x Lotus points earned by regular customers.
C.P. Group employees will also enjoy a 5% cashback on their purchases at Lotus’s stores using the TrueMoney e-wallet app, without any minimum spending requirement, capped at RM25 per staff member per month.
TrueMoney Malaysia aims to establish more staff benefit partnerships with prominent corporations in the upcoming years. These collaborations will extend exclusive staff discounts for purchases made at Lotus’s stores or any existing TrueMoney e-wallet merchants. The brand also plans to introduce curated marketing campaigns, including staff referral programs, engaging lucky draws, roadshows, and innovative initiatives.
“Beyond cashback and Lotus’s member points, we regularly organize curated lucky draws and engaging marketing campaigns to provide employees the opportunity to win exciting prizes. Through our initiatives, we seek to create a mutually beneficial ecosystem where staff members can relish the benefits of TrueMoney while embracing the advantages of seamless digital payments. We extend our gratitude to C.P. Group and Lotus’s for entrusting us with the role of being their staff benefit provider, and we eagerly anticipate delivering outstanding value and experiences to their employees and customers alike,” added Jessie.
By fostering such strategic partnerships, TrueMoney aims to cultivate a comprehensive ecosystem of digital payment services, offering enhanced convenience and benefits to both corporate employees and the broader Malaysian population. With its array of services and offerings, the brand aims to become the preferred platform for all digital payment needs in Malaysia.
