Traveloka, Southeast Asia’s travel superapp, will continue its Covid-19 recovery efforts in Malaysia to help contribute to the reopening of the local tourism industry, the third-largest contributor to Malaysia’s GDP, in conjunction with its 10th year anniversary in the region.
Since the pandemic first hit Malaysia in 2020, Traveloka has played its role in promoting growth of the local travel industry.
In collaboration with the Malaysia Healthcare Travel Council (MHTC) and the Malaysian Medical Association (MAA), Traveloka launched the Medical Heroes Appreciation Campaign in 2020, providing exclusive discounts to medical workers and medical institutions via their Buy Now Stay Later programme across 250 local hotel partners.
The programme enabled medical workers to purchase hotel stays, and could use it at a later date, whenever they wanted to take a break.
As soon as the first travel bubble to Langkawi was announced last year, Traveloka worked closely with Tourism Malaysia and achieved a 70 percent increase in flight bookings, 40 percent growth in hotel bookings, and a three-fold jump in tourist attraction receipts.
The travel superapp, which is engineered to empower the region’s fast growing travel sector and users to enjoy new experiences, achieved 60 percent growth in sales in 2021, compared to the same period in 2019, through its promotional efforts which included its monthly double-digit promotions (e.g. 10.10, 11.11) and year-end sales.
“With the future reopening of Malaysian borders to international travellers, we are committed to continue working with stakeholders at the federal and state government levels, as a conduit to drive local tourism activities,” said Angelica Chan, country manager, Traveloka Malaysia.
Commenting on the travel superapp’s role in the local tourism scene, Tourism Malaysia director general Dato’ Haji Zainuddin Abdul Wahab said, “We welcome Traveloka’s initiatives to constantly be agile in their pursuit of digitising travel experiences and making it an integral part of every Malaysians’ lives. And, especially as we are gearing up to revitalise the economy once more, Traveloka’s drive is a refreshing start to a new decade of possibilities.”
The travel superapp will continue to fulfil users’ lifestyle and travelling aspirations through competitive deals from platform partners in the airlines, attractions, hotels, as well as spa and beauty segments.
To kick off the 10th anniversary celebrations and express gratitude for the support it has received throughout the years, the travel superapp created an augmented reality (AR) game called ‘Cut A Cake’, where users will be able to win coupons worth up to RM10,000 when they cut 10 cakes for Traveloka. The coupons are valid for redemption between 21 February and 6 March 2022.
