TASA Solutions Sdn Bhd (TASA) is a Malaysian-based BPO-ICT service provider that has transformed its “Experience Solutions” into four business verticals, namely Customer Experience (CX), User Experience (UX), Supply Chain Experience (SCX) and Management Experience (MX). 

The group has four offices in Malaysia, where over 500 employees support global and local brands across a set of nine industry verticals. TASA’s focus is to deliver value to its clients and partners by supporting their growing market presence through fit-for-purpose transformation and operational optimisation whilst delivering an excellent experience at every encounter. 

“We are cognizant that driving excellence cannot be achieved without an engaged workforce, and one of our strategic pillars is to drive engagement through activities, communications and living our values and strategy. 

“To continually grow and prosper, we believe that the community we operate in, has to also grow and prosper,” Jerome Travis Martyn, Founder I Group CEO told SME. Towards this end, TASA also actively participates in CSR initiatives and activities.

Commenting on TASA’s achievements and unique selling propositions, Martyn said that given its growth trajectory, the company has achieved many successes, both qualitative and quantitative. 

“Focusing on our key achievements, our cumulative to-date revenue, as of December 2020, contributing to our top-line numbers is USD 10 Million.  During this period our client base has expanded from 1 to approximately 41 global and local clients with 0% client churn and a healthy pipeline to support further growth,” he said. 

TASA, which started with one employee, now has 500 employees across its four (4) experience verticals, supporting clients in a growing list of countries and industries, and in an expanding landscape of technologies. 

As a nascent company that started during the economic uncertainty precipitated by the global Covid pandemic, TASA continues to experience growth underpinned by its ethos of driving value through transformation, delivering a great experience at every touchpoint and driving excellence. 

Therefore, Martyn noted that the SME100 award is testimony that the company values are core to its success, as is its management and execution of the strategies.

He explained that TASA stays relevant by incorporating a key principle of continuous improvement. “This is holistic and encompasses the strategic, operational, employee engagement and CSR aspects of our company mission. 

“For example, as we look forward, we have identified key opportunities in a growing landscape of industry verticals, both locally and internationally, where we can add value and drive growth. To support this, we will be re-balancing our portfolio, market focus and resources,” said Martyn.

TASA promotes integrity in its business engagement by adopting an open-book Business Model. This allows its clients to appreciate the resourcing and cost levers and be strategically involved in optimising and operationalising their engagements. 

“Fundamental to all our engagements and our use of technology is our key value proposition of Delivering an Excellent Experience at every touchpoint, be they within TASA or with our clients and partners.”

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