TikTok Shop, the newest e-commerce solution from the short-form mobile videos platform, TikTok, has been launched in Malaysia.

TikTok Shop is a part of TikTok’s plans to support local SMEs and provide a platform that brings together online sellers, buyers, and creators under one roof. This will benefit those who have yet to set up a physical, brick-and-mortar store to sell their products due to the high initial investment costs, it said in a statement

Business owners can now sign up to become a seller using their TikTok accounts via the TikTok Shop Seller Centre where they will be onboarded to be a part of TikTok Shop. TikTok Shop offers a suite of e-commerce solutions that sellers can take advantage of by selling directly through their TikTok accounts.

Powered natively within the platform, products are recommended to users through in-feed videos, live streams, and a product showcase tab featured on the sellers’ TikTok profile page – all of which can help increase orders, sales, and video views.

Sellers will be able to tap on the community-centric approach of TikTok Shop to showcase their creativity, connect with their audiences, and be discovered by the community. Sellers can tap into a full e-commerce experience and manage everything from end-to-end including uploading of products, point of purchase, and shipping to fulfillment all within TikTok. This provides for a seamless, on-platform journey that will help businesses thrive and inspire creativity.

TikTok users can discover products while watching, creating and sharing content on TikTok and shop directly via shopping carts embedded in short videos, live streams and creator products – all without having to leave the app.

To drive greater awareness on TikTok Shop, campaigns and sales promotions are held on the platform so buyers can enjoy greater savings and deals from their favourite brands and creators.

“In the third quarter of 2021, Malaysia recorded a total of RM279 billion of e-commerce income, a jump of 17.1% from the same quarter the year before. This shows that more Malaysians are shopping online, and we want to tap into this market to make it more convenient for our creators to reach their buyers, and vice versa.

“We hope that TikTok Shop will help shape the e-commerce space in Malaysia and encourage more local businesses to maximise the opportunities to engage with their customers and drive business results on TikTok Shop,” said Darren Quek, strategy operations manager, TikTok Malaysia.

From now until 30 April 30, TikTok Shop is launching its Raya Sales campaign for shoppers to enjoy a wide range of deals to help them usher in the festivities. This includes free shipping vouchers, discounts up to 99 percent and discount coupons.

To incentivise sellers to join the platform, TikTok Shop only charges a 1 percent payment service fee and zero commission fees for its merchants at the moment. Existing customers can enjoy up to six free shipping vouchers a month, and new customers will be rewarded with an additional voucher for choosing to use TikTok Shop.

For more information on campaigns and benefits of using the platform, interested sellers can visit TikTok Shop Malaysia’s newly launched recruitment page.

TikTok is available on iOS and Android via the Apple Store, Google Play Store and Huawei AppGallery.


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