HONG KONG, CHINA – Media OutReach – 14 July 2020 – Lane
, Greater China’s leading iconic luxury department store, is on the look out for emerging talent to be part of The Makers
Movement — the ninth chapter in their Creative Call Out series.


The Creative Call Out series was launched by Lane Crawford in
2015 with a commitment to seek out and support the talent of tomorrow across
the creative industries.  Makers of fashion,
lifestyle and beauty collections, as well as content and experiential creators
are invited to put themselves into the mix for this exciting and collaborative Creative
Call Out — becoming a part of The Makers Movement.


The Call Out has been launched in Lane Crawford’s  home cities of  Beijing, Shanghai,
Chengdu, Hong Kong SAR and globally online on July 7, 2020. This year, instead
of hosting a physical event, Lane Crawford is launching a designated digital
platform www.globalcreativecallout.com
where entrants submit a 3-minute video in the first round to pitch to the Lane
Crawford internal judging panel.


Keith, President of Lane Crawford said: “The Makers Movement is an exciting
opportunity for creatives within Greater China, and globally, to showcase their
talents to our teams, our guest judges and our customers. Providing this
platform, along with practical mentorship and commercial opportunities,
perfectly aligns with the Lane Crawford ambition to lead the new world of


panel will comprise buyers and marketeers from the Lane Crawford team, all
passionate about the craft of retail, and all on the look out for raw talent
and commercial opportunities. A total of 12 brands and creatives will be
selected as finalists.


judging panel will see international guest judges including renowned fashion
designer Alexander Wang, Andrew Keith, President of Lane Crawford, Tasha Liu
from Labelhood fashion incubation community, Ella Wong from Creative Artists
Agency, Qu Fang from Red social shopping platform and others on the panel, to
select the winners from the 12 finalists.


the first time, Lane Crawford is inviting the public to vote for the winner
alongside the judges, as these 12 finalists will be showcased at an exhibition,
in store and online, for open voting throughout the month of August 2020.


customer interaction will help identify the winners, and giving valuable
consumer feedback to the participating finalists during the online polling


winner from each region will be selected to receive a cash prize of HK$(RMB) 100,000
for business development; tailored mentorship which will be based on individual
brand or designer’s needs with industry experts and internal teams; committed
investment of three consecutive seasons in collections, as well as
participations in three brand projects which the winner will receive
highlighted support and visibility.


12 finalists will be given the opportunity to pitch to be an ongoing brand
partner of Lane Crawford at standard commercial terms.


ends on August 12, 2020.  The winners
will be announced at the end of September, 2020 on lanecrawford.com and on www.globalcreativecallout.com.



Movement GCC 2020 Prize outline:


1. Business Development Investment
(upon submitting business plan)

  • Hong
    Kong SAR & International winner — HK$100,000
  • China
    winner — RMB 100,000

2. Mentorship programme with internal
teams and external experts, tailored to areas of needs, on business
development, industry and customer insights


3. OTB commitment of 3 consecutive
seasons (with exclusivity of products for Lane Crawford)


4. For Creative and Content Entrants:
Participation in 3 brand projects with the following support;

  • In
    store and online content
  • Key
    visibility on all Lane Crawford’s channels
  • Marketing
    & Communications support


Key Facts on the
Creative Call Out series:


Launched over 80
brands since 2015

Launched over 50
creative projects since 2015

than 1,300 submissions received since launch


edition: Hong Kong SAR,

2nd edition: Hong Kong SAR,

edition: Beijing, Shanghai —

edition: Hong Kong SAR — 2017

5th edition: Chengdu — 2017

edition: Los Angeles — 2018

edition: Sydney — 2018

8th edition: Shanghai — 2019

9th edition: Hong Kong SAR, Shanghai — 2020


Download from here for high resolution images and information of
past events or winners.

About the Creative Call Out

Crawford’s Creative Call Out is a pioneering initiative set up in 2015 to
nurture the best new talents in fashion and lifestyle around the world. Through
a series of events and a digital platform, Lane Crawford extends an ongoing
invitation to emerging designers and creatives across the globe to submit and share
their work and ideas anytime and anywhere, offering a unique opportunity for
brands and designers across Womenswear, Menswear, Accessories, Beauty, Tech and
Lifestyle, as well as artistic talent such as photographers, stylists, writers
and multimedia content creators, to connect with Lane Crawford’s team of
experts and to showcase their work.


well as the opportunity to share their designs and ideas with a team of top
industry professionals, successful submissions to Creative Call Out will
receive a selection of exclusive benefits, support and expert advice. These
include an onboarding programme that covers legal administration, logistics,
payment processes, account management and buyer support; advice and mentorship
on subjects such as product development, pricing, customer insights, and styles
and silhouettes; and the opportunity for the winners to have their designs
stocked at Lane Crawford, both in-store and online, along with help to develop
special capsule collections and projects, and exposure through Lane Crawford’s
marketing channels.

About Lane Crawford

in 1850, Lane Crawford is an iconic luxury department store with a proud
heritage that spans 170 years and has served more than six generations of
Chinese and international customers since that time.


Crawford constantly evolves its product offer, experience, and services —
adapting to customer expectations of the 21st century, as a global omni-channel
fashion and lifestyle retailer. 


seven strategically placed physical stores in landmark city locations across
Hong Kong SAR, Beijing, Chengdu and Shanghai, customers are welcomed into a
world of more than 560,000 square foot. 
The curation of own-bought product delivers our customers the ultimate
luxury edit across Womenswear, Menswear, Footwear, Accessories, Beauty &
Wellbeing, Lifestyle, and Fine Jewellery. These immersive spaces are creatively
driven, and the teams are passionate about creating environments that give
customers uplifting and unmissable moments of discovery. Throughout the seasons,
customers are welcomed into a sensory experience that fuses fashion, design,
art & music, whilst always being offered impeccable levels of service.


Crawford is proud to be a luxury leader with a unique model within the region,
in a market otherwise dominated by concessions and mono-brands. This model
enables Lane Crawford to present its own edit with credibility, authority, and
inventiveness.  The company’s buying,
creative, and marketing teams work directly with their brand partners to create
innovative and exclusive programmes that are unique and relevant for the
Greater China market.


an iconic and trusted brand in Greater China and one of the world’s oldest
department stores, Lane Crawford is a part of The Lane Crawford Joyce Group,
Asia’s premier fashion retail, brand management and distribution group, which
also includes cutting-edge fashion boutique Joyce; fashion footwear, handbags
and accessories specialist Pedder Group; and fashion, beauty, and lifestyle
brand management and distribution business ImagineX Group.