
The Makeover Guys has announced a first-of-its-kind partnership with Australian-based property developer, EXAL Group, for the newly launched residential development project in Kuching, SÓL Estate.
The strategic partnership has been forged to build an inclusive multi-generation living concept with bespoke aesthetics that will elevate the quality of life for future homeowners in Kuching.
Located on Arang Road West of Sarawak’s populous capital, Kuching, SÓL Estate is the EXAL Group’s first foray into the Malaysian market. SÓL Estate, which occupies 31 acres of land, will include 269 gated and guarded double-storey duplexes and courtyard homes.
Leveraging on their extensive knowledge of Malaysian home interiors and living space, The Makeover Guys provided creative and brand consultancy in this partnership. With over 6,000 home makeovers under their belt, they are able to offer a wide array of local insights into the Malaysian lifestyle, needs and climate, for an Australian developer.
By prioritising the connection between humans and nature, as well as between individuals, the brand aims to deliver unique and cutting-edge ideas for the creation of a future-proof and sustainable community, tailoring their designs to meet the profiles and preferences of diverse homeowners.
The Makeover Guys also spearheaded strategic branding for the project, driving initiatives and campaigns that reflect the core concepts of SÓL Estate.
“We are excited to be a pivotal part of EXAL Group’s SÓL Estate project with a shared vision of making living better for everyone. With that in mind, we choose to go with the mantra ‘Centred Around You’ when consulting and designing the living concept for each residence, catering to the variety and uniqueness of each family.
“This is a significant step for us at The Makeover Guys, coming off a year of successful strategic and first-of-its-kind partnerships, we are now proud to be one of the first in our industry to play such a pivotal role at such an early stage of a big development project such as SÓL Estate,” said Gavin Liew, Founder of The Makeover Guys.
Together to Create A Home “Centred Around You”
With a vision of a home with a “Centred Around You” concept, the Kuching project gains more traction from potential homeowners with its international award-winning design team to create a modern yet long-lasting and functional interior and exterior design for the residence and living community. Alongside The Makeover Guys, the Kuching project also partners with two industry experts, Australian architect, DKO Australia and Landart as landscape design architect.
“In collaborating on the “Centred Around You” concept, we knew we needed to design homes that appeal to all generations. That means creating intuitive, relaxing spaces that bring families together — bridging generations and forging connections even in a digital era. We believed with SÓL Estate we had a unique opportunity to infuse an exciting new project with our experience and ideas to develop a project that has been truly built with the homeowner and its family in mind,” Gavin added.
Currently, SÓL Estate is in Phase 1 of completion with 74 bespoke homes and is expected to be full completion by 2024. The development, which was launched this September 2022, is already 77% booked. Prospective residents could get a first glimpse of the project and a better look at the bespoke residences through its SÓL Estate Gallery located in Brighton Square in Kuching.
“Beyond being an aspirational home project, the real heart of SÓL Estate is purpose-driven design. With their strong track record of excellent design, the Makeover Guys were the perfect partners to bring this vision to life.
“With the talented team of The Makeover Guys as a long-term industry solution provider in the interior design and decoration space, we can help so many homeowners not only get the house that they envision but also a home in which they will live for generations,” said Albert Ko, Managing Director of EXAL Group (Malaysia).