The Food Merchant, Malaysia’s leading gourmet grocer, has unveiled its signature concept store, The Food Merchant Prelude, exclusively at Pavilion Damansara Heights. This prestigious launch introduces a grab-and-go concept that elevates premium grocery shopping to a new level.

The Food Merchant embarked on its journey in 2021 with the establishment of its flagship store in Pavilion Bukit Jalil, centered around the theme of “Celebration of Food.” In 2022, it expanded its presence by opening locations at the Pavilion Embassy, WCity OUG Sales Gallery, and Datum Jelatek.

This year, TFM ventured into RainTreeRain, setting the stage for a groundbreaking grocery shopping experience at The Food Merchant Prelude in Pavilion Damansara Heights.

TFM is the brainchild of the founders who have successfully nurtured the Village Grocer chain, with over 30 stores nationwide.

Ivan Tan, managing director of The Food Merchant, expressed his delight at reaching the two-year milestone with the launch of The Food Merchant Prelude. He described it as a “Prelude” that sets the stage for an upcoming Phase 2, scheduled to open in the latter part of 2024, promising even more expansive and exciting experiences.

The Food Merchant Prelude invites discerning shoppers and passionate food enthusiasts to savour exploration of refined tastes. From Michelin Guide-acclaimed Asian and Western delicacies to the understated charm of artisanal bakeries, every corner beckons with quiet elegance.

Key features of TFM include a variety of local and international cuisines in the gastronomy halls, renowned trolley service, and a commitment to sustainability through eco-friendly packaging initiatives.

Since December 2021, The Food Merchant has partnered with Foodpanda, transforming the grocery shopping experience across all six of its stores. This collaboration offers customers the convenience of pre-ordering, choosing delivery times, and receiving personalised recommendations. With over 3,000 items available, patrons can save up to 20% at all The Food Merchant locations.

Two-Year Milestone Celebration

In celebration of The Food Merchant’s two-year milestone, the Gourmet Grocer invites customers to enjoy exciting promotions available throughout the month of October.

October 9th Celebration: The Food Merchant Prelude is marking its official opening on October 9th with a special treat. The first 100 customers will receive a complimentary ‘Thank You’ Gift. To claim this offer, simply like or follow The Food Merchant’s Facebook or Instagram and collect your gift at the Merchant Care Counter.

Foodpanda’s beloved Pao-Pao Bear will also be present to distribute additional surprises as part of this collaborative effort.

Tuesday Health Boost: Every Tuesday throughout October, customers who spend a minimum of RM50 can enjoy a free Salad Bowl. This offer is limited to the first 30 customers each day and can be redeemed at the Merchant Care Counter.

Foodpanda Voucher: From October 9th to 29th, customers have the chance to receive a complimentary RM10 Voucher Promo Code for Foodpanda. To qualify, a minimum spend of RM50 is required, and the voucher can be easily redeemed through the Foodpanda app.

For more information about The Food Merchant, visit their website at


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