TAIWAN SELECT is the latest effort to rebrand the Taiwanese food industry, with Malaysia chosen as the launch pad for this global initiative!
The International Trade Administration and Taiwan External Trade Development Council (TAITRA) are working together to set up TAIWAN SELECT corner in selected AEON supermarkets effective immediately.
These display areas will showcase some 150 curated Taiwanese food and beverage products from more than 40 brands, and Malaysian consumers will be able to discover many delicious, healthy and safe Taiwanese food.
The TAIWAN SELECT initiative is strongly promoted by Taiwan’s Minister of Economic Affairs, Mr. Kuo Jyh-Huei, with the aim of developing a joint marketing strategy supported by the government to enhance the international visibility of Taiwanese products.
The first wave of the plan involves setting up special sales zones in Malaysia as well as holding promotional activities along the United State’s west coast cities in October. The roadmap will see the expansion of activities to promote TAIWAN SELECT to more global destinations, with various themes tailored to best suit each market and to showcase Taiwan’s prowess in the food and beverage industry.
AEON supermarket is a household name in Malaysia, with 35 branches across the country. Three popular branches, located in Mid Valley, Cheras Selatan, and Bukit Tinggi, have been selected for the special sale zone.
The products on display include many brands already popular with Malaysian consumers, such as Royal Family, HeySong, Fu Yi Shan, Shih-Chuan, Sun Right, Triko Foods, Kimlan, Anyong Fresh and more. Product categories featured include beverages, snacks, sauces, ready-to-eat foods, and health foods. Consumers looking for the ever-popular Taiwanese mochi, sparkling drinks, dried tofu and other delicacies will not be disappointed.
The TAIWAN SELECT zone will run for four months till the end of the year. Shoppers can sample many products and discover the taste of Taiwan that they love during every peak weekend shopping hours.
Many Malaysian consumers expressed, “Taiwanese food is famous and delicious,” and the eye-catching TAIWAN SELECT design makes it easier to find a variety of Taiwanese flavors here. They look forward to seeing more Taiwanese delicacies in the Malaysian market.
A series of TAIWAN SELECT pop-up events are scheduled in AEON supermarkets from the 15th to 19th of November with many attractive promotions and press conferences planned. The establishment of TAIWAN SELECT not only opens new sales channels for Taiwanese food, but also provide more diverse choices for Malaysian and global consumers.
