Sun Life Malaysia, a life insurance and family takaful provider, has opened a new branch office at 1 First Avenue in Bandar Utama to support its expansion plans, scale up client experiences and strengthen distribution excellence.
The new branch office occupies the ground and 18th floors of the 1 First Avenue office tower, spanning a total floor space of 17,587 sq ft. The contemporary and modern interior features natural light, open spaces, expansive areas for discussions, training rooms, and a café-style pantry, promoting an engaging working environment for their advisors to better serve and connect with clients.
The firm said in a statement that the rising awareness and demand for insurance and takaful means Sun Life Malaysia’s advisors have an important role to play in helping more people achieve financial security.
Through its ‘Brighter Academy’ initiative, Sun Life Malaysia aims to create the most respected financial advisors in the industry, by providing them access to the best technology, tools and insights.
Additionally, Sun Life Malaysia revealed that the new branch office complements the company’s ongoing efforts to embed sustainability in its business and operations. The new branch office is located in an MSC-status green building that holds a gold certification for the GBI (Green Building Index) in supporting its goals to reduce carbon footprint and promoting an eco-friendlier workspace.
Speaking at the opening ceremony, Raymond Lew, CEO and president/country head of Sun Life Malaysia, said, “Being a ‘client-centric’ company, Sun Life Malaysia remains focused on delivering on our purpose of helping clients achieve lifetime financial security and live healthier lives. We are continuously adapting and improving our products and services, and this new branch office allows us to better serve our clients and deliver positive financial and health impacts, especially now, when they need us most.
“Aligning to our 2022 tagline – ‘Bolder & Better, Together’, we wanted this new space to be the first-of-its kind ‘service branch’, to not only serve our clients in the most comfortable environment but also for us to nurture and grow the most respected advisor force in the industry.”
According to Lew, the company is looking at growing its advisor strength by 50 percent in 2022 and subsequently contributing towards the increase of its MDRT (Million-Dollar Round Table) qualifiers from the agency channel by three-fold.
To learn more about Sun Life Malaysia, please visit www.sunlifemalaysia.com.
