Various industry players are jumping on the bandwagon to further complement the Malaysian government’s Budget 2025 initiatives of providing aid in support of small and medium-sized enterprise (SME) growth in the country.

One such effort includes Bizapp Ventures Sdn Bhd (BIZAPP) and Selangor Menteri Besar Inc (MBI)’s signing of a Memorandum of Cooperation that aims to empower 50,000 micro SMEs (MSMEs) in Selangor in their journey to transition to digitise operations over the next 5 years.

BIZAPP chief executive officer, Mohd Jefrey Aman said that through the POS-PLATS (point-of-sales-Selangor Platform) initiative, the company has developed and provided the BIZAPPOS system to support PLATS entrepreneurs.

He explained that the POS system comes equipped with specialised devices designed to enhance traders’ daily sales activities, including inventory management functions and the ability to accept cashless payments through credit and debit cards, QR codes and digital wallets.

“This collaboration is particularly timely, as the POS-PLATS system initiative is essential for realising the Selangor government’s agenda of achieving a cash-free society within 5 years,” he said.

At the same time, the Selangor Smart City &  Digital Economy Convention (SDEC) 2024 collaborated with TikTok Shop to establish the TikTok Shop SME Digitalisation Conference that aims to create a robust ecosystem to support SMEs’ growth.

It was reported that the conference featured panel discussions, product launches and interactive sessions, participants were provided with insights into effective digital marketing strategies, brand building and engagement with consumers in a fast-evolving marketplace.

According to TikTok Shop Malaysia’s director of strategic partnerships, Nur Azre Abdul Aziz said the collaboration underscores both parties dedication to empower small businesses by upskilling them with innovative growth strategies to leverage the rise of ‘shoppertainment’ and content-driven commerce on TikTok Shop.

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