More Malaysians are starting their online businesses on the e-commerce platform Shopee which sees its sellers more than double in the past year. This shows the increasing involvement of the SMEs in the growing trend for digital transactions.
Sellers have also been able to fast track their e-commerce growth with the platform. For instance, 80 first-time sellers who joined Shopee in 2021, have achieved more than RM1 million in sales in just their first year of operations.
Terence Pang, chief operating officer at Shopee said, “As we wrap up 2021, we see another year of Malaysians adapting to the pandemic, and it is now more important than ever for businesses to go online to capture more online-first customers. This year, we saw more local traders and sellers either taking their first step online or continuing their journey with us
“Our sellers’ achievements are also a testament of e-commerce’s ability to create inclusive and sustainable livelihoods amidst a challenging business landscape. We are glad and humbled to be part of their success stories, and we continue to strive to help more local SMEs to benefit from technology and have access to the digital economy.”
To assist sellers in their online journey, Shopee has conducted local and regional promotional campaigns. For example, for the #ShopeeSapotLokal initiative, the platform organises the ‘Seller of the Month’ contest where the winner, chosen by an internal jury and votes from Shopee users, will receive a Shopee live stream feature, store vouchers, ads credits and merchandise.
Additionally, the ongoing campaigns such as the 12.12 Birthday Sale offers discounts and contests with attractive prizes to the buyers.
The e-commerce platform via #ShopeeGivesBack is collaborating with 12 non-government organisations (NGOs) and social enterprises including Budimas Charitable Foundation, Hopes Malaysia Welfare Association, Islamic Aid Malaysia and the MyKasih Foundation for donation drives.
Furthermore. Shopee together with Mydin, Nestlé, RB Home, Thong Guan Trading and Unilever are organising a donation drive for essential bundle packs costing between RM30 and RM100. Proceeds will be used to provide necessities such as clean water, food and other amenities to the rural and underprivileged communities in Malaysia.
“Every 12.12, Shopee comes together with our shoppers, sellers and local communities, to celebrate the milestones and achievements over the past year. This year, we would like to show our appreciation to everyone for letting us be part of their daily lives through the various elements, entities and efforts on Shopee. We look forward to celebrating the year-end with all Malaysians as we bring cheer to one another this holiday season,” Pang said.