The Shopee Affiliate Programme has become a critical growth engine for Malaysian brands on Shopee Mall, significantly enhancing brand visibility and sales. Through the power of digital content and strategic influencer partnerships, verified brands and authorised distributors have achieved impressive success, with a notable 59% year-to-date revenue increase and a substantial boost in daily orders compared to the same period last year.
The impact of the Shopee Affiliate Programme was especially pronounced during Shopee’s recent 10.10 Brands Festival, where affiliates produced nearly one million Shopee Videos, resulting in a staggering 36-fold increase in sales for new Shopee Mall sellers compared to regular shopping days. This surge has enabled local brands to engage a broader, more active audience.
Shopee Affiliates have expertly leveraged Shopee’s innovative features, such as Shopee Live and Shopee Video, to drive traffic, boost brand awareness, and achieve remarkable results. Livestreaming alone led to a remarkable 980% revenue boost for Shopee Mall sellers compared to last year’s same period, with live sessions experiencing 491% growth, which has significantly amplified daily orders.
Affiliates who create compelling content for local brands are driving unprecedented exposure and building connections with a diverse audience across various product categories.
This year, influencer-led marketing, combined with tools like Shopee Live and Shopee Video, has propelled Malaysian brands to new heights on Shopee Mall, with local brands excelling across multiple categories. HABIB shines as the top brand in the jewellery market, celebrated for its distinctive, world-class pieces.
Panda Eyes leads in Muslimah fashion, offering stylish, modest clothing that resonates with Malaysian consumers. Dr. Cardin has firmly established itself as a leader in comfortable footwear, while Alpro Pharmacy has made waves in the Health & Beauty category, offering a range of trusted products to meet diverse customer needs. In Electronics, Vinnfier Malaysia stands out with affordable, high-quality audio accessories.
Within the Home & Living sector, Perak-based TTRacing has excelled with its popular gaming chairs. TTRacing’s founder, Henry Ting, shared: “Collaborating with influencers through Shopee Affiliates has driven new traffic and contributed 30% to our monthly sales. This strategy has doubled our orders in just six months and boosted sales by 188%. We’re committed to leveraging these tools for even greater success.”
Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, highlighted Shopee’s commitment to empowering local brands by connecting them with ideal audiences: “Shopee strategically pairs affiliates with local brands based on personality, audience demographics, and brand alignment, helping sellers reach the right customers with greater impact.
With powerful tools like Shopee Live and Shopee Video, this approach amplifies reach, grows sales, and fosters stronger connections, boosting credibility and supporting the local economy.”
To celebrate the contributions of Shopee Affiliates, Shopee will host the inaugural Shopee Superstar Awards on 29 October, honouring creativity, innovation, and dedication in driving brand growth. This event recognises the invaluable role affiliates play in enriching Malaysia’s e-commerce landscape and economy. The awards ceremony will be livestreamed on Shopee Mamak channel on Shopee Live at 6 PM.
