Ms. Anne Hung, Representative of Taipei Economic and Cultural Office in Malaysia speaks at the Expo

Taiwan Expo 2020 is back in Malaysia once again! This year, the event will be hosted online in response to the ongoing pandemic. The opening ceremony was launched in a unique virtual combination in Taiwan and Malaysia.

Mr. James C.F. Huang, Chairman of Taiwan External Trade Development Council (TAITRA) presided over the opening ceremony together with other VIPs including Ms. Sharon Ho Swee Peng, President of Malaysia Friendship and Trade Centre, Taipei、Ms. Anne Hung, Representative of Taipei Economic and Cultural Office in Malaysia, Mr. Khairul Annuar Abdul Halim, Director of China & Northeast Asia Section, Exports Promotion & Market Access Division, MATRADE and Datuk Michael Kang Hua Keong, National President of SME Association of Malaysia.

From left to right: Dr. Suo-Hang Chuang, Chairman, Taipei World Trade Center, Dr. Guann-Jyh Lee, Deputy Director General, Bureau of Foreign Trade, Ministry of Economic Affairs (MOEA), Mr. Khairul Annuar Abdul Halim, Director of China & Northeast Asia Section, Exports Promotion & Market Access Division, Malaysia External Trade Development Corporation (MATRADE), Mr. James C. F. Huang, Chairman, Taiwan External Trade Development Council (TAITRA), Ms. Anne Hung, Representative, Taipei Economic and Cultural Office in Malaysia, Ms. Sharon Ho Swee Peng, President, Malaysian Friendship and Trade Centre, Taipei, Datuk Michael Kang Hua Keong, National President, SME Association of Malaysia

During the live streamed meeting, Malaysians from various circles greeted their Taiwanese counterparts in different languages including Malay, English, Chinese, etc, in a warm show of welcome. Distinguished guests from Taiwan and Malaysia then joined in with the butterfly hand gesture to symbolise Taiwan. Following that, the VIPs proceeded with a virtual handshake to signal the building of strong ties and cooperation and to lift the curtains to the Taiwan Expo 2020 in Malaysia.

The expo is scheduled to run from 25th to 27th of November, and will showcase products from 200 exhibitors in 13 themed pavilions across seven major categories including Taiwan Food, Taiwan Lifestyles, Health Care & Beauty, Gadgets & Green Tech, Industry 4.0, Taiwan Tourism, and Halal Taiwan. The latest instalment of this popular trade expo will utilize the latest in 360-degree 3D virtual reality to recreate the exhibition hall for a truly immersive online experience. Visitors will be able to experience the future of exhibitions and participate in the continued growth of Taiwan-Malaysia economic and trade relations.

One-Click to Unlock Business Opportunities

Malaysian visitors need only visit the official website (https://taiwanexpo.online/en/) to enter the virtual lobby and then proceed to the desired product area according to their needs. There are more than 100 online booths and visitors can freely move around the various exhibition areas like navigating a live exhibition hall in a purpose-built immersive experience. The 360-degree seamless panning further enhances the experience and there are various links to product videos on the website for added information. Whether you are interested in the products, culture, food, clothing, housing and transportation solutions, or technology to combat the pandemic, there is bound to be something that you will fancy. The amazing range of outstanding products is proof that Taiwan is an indispensable in the global industrial chain.

Professional purchasers who are looking to negotiate with manufacturers need only click on the one-click Chat Now function to enter a video chat with the manufacturer representatives.

Huge Market for Halal Products and Bubble Tea

This year’s event will showcase 19 halal products including various halal certified snacks, raw materials and condiments including Ress Group’s squid ink known to enhance immunity and is free from artificial pigments and preservatives. Flavor Full Foods’ Pure Sesame Oil has gained a strong following with its strong nutty aroma that enhances the flavour of any dish. Hi-Q Marine Biotech International’s Health Ingredient and Supplements are effective in the fight against obesity while supporting liver and cardiovascular health at the same time. Hi Duo Bio-Tech Business’ Tapioca Milk Tea Raw Material Service Manufacturing provides a comprehensive range of materials for businesses looking to build a supply chain factory. The manufacturers are looking for suitable partners in Malaysia to generate business opportunities.

In response to the call by the Malaysian government to accelerate the move towards green industries, Taiwan Expo is showcasing green tech such as Sun Rise E&T Corporation’s Solar Floating System, Eulife Technology’s Dimmable Capability LED Driver, and more. Taiwan Excellence Pavilion will also showcase high quality integrated medical treatment technologies such as MERITS Health Products’ Multi-Rehab Function Power Wheelchair, Asiatic Fiber’s Wearable E-Massage Textiles.

The Health Care Pavilion will bring together many well-known hospitals to share with the audience their latest medical equipment and services, including the world-renowned Chang Gung Memorial Hospital, Linkou, National Cheng Kung University Hospital, Taipei Medical University, Tzu Chi Hospital and more. Detailed information and video links are available on the official expo website.

Taiwan Expo 2020 in Malaysia Online is scheduled to run for 3-days from the 25th to 27th of November and the official website https://taiwanexpo.online/en/ is now online. For more information, please contact the Taiwan Trade Centre, Kuala Lumpur at +60 (3) 2031-2388 or email to kl@taitra.org.tw

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