The emergence of technology in this digital world has inevitably led to a paradigm shift within shopping scene today. At times like this when brick-and-mortar stores are facing difficulties in staying ahead of the game, and with consumers cutting down on their spending amidst lacklustre economy, shoppers who once crowded malls now turn to online shopping for a more convenient and broader range of options. With the exponential growth of ecommerce as a shopping platform, gone are the days when the consumers queue in long lines to make purchases. The unprecedented access to a myriad of virtual platforms has pinned hopes on entrepreneurs to embrace the opportunity that came knocking on their doors.

Domingo Karsten, Chief Executive Officer of Saleduck, first ventured into the world of e-commerce, when he observed that Belgians had access to discounted items only twice a year. This sparked a lightbulb moment for Domingo, who realised the niche opportunity in creating a virtual platform that would be beneficial for shoppers. Ever entrepreneurial, he went on to invest in online deal platform, to enable an all-inone avenue for the online shopping community to shop at reduced costs all-year round. Thus, Saleduck was founded.

From clothing to transportation, electronics to accommodation, Saleduck advocates for changing the way we shop, by offering a concept of an affordable and convenient lifestyle at the comfort of our homes. Better known as the largest, most successful online deal website, Saleduck features exclusive online coupon codes, discounts, and vouchers for a diverse group of consumers, all just a click away. While satisfying consumer needs are of their top priority, Saleduck also holds interest in helping merchants connect with potential consumers. Currently, Saleduck collaborates with a large number of global e-commerce companies such as Lazada, Groupon, Zalora, Sephora, and AirAsiaGo.

Today, Saleduck marks its latest milestone, making it the first amongst all other Saleduck branches to unveil its newly upgraded Saleduck platform to Malaysians. At the heart of connecting consumers with the brands they love with the greatest deals available, Saleduck runs on its passion in delivering a seamless shopping experience, all through aneasy-to-use platform. The improved website enables an interactive user experience where consumers can now vote for their favourite deals, as well as provide feedback or comments for the purchases that they make through the platform.

Having enjoyed success at a rapid pace since their establishment, Saleduck has broadened their reach throughout the European region, in Switzerland, Turkey, and Austria, subsequently given the opportunity to enter the Scandinavian market in Denmark, Finland, Norway, and Sweden. The robust and competitive e-commerce opportunities in the Southeast Asia market have also resulted in an entrepreneurial decision for Saleduck to expand out of the continent – ultimately setting up its Southeast Asia headquarters in Kuala Lumpur earlier this year, alongside being granted the Malaysia-Status Company (MSC) recognition.

“We have been awarded with FD Gazellen – Top 100 Fastest Companies, as well as Deloitte Fast 50 as the 14th fastest growing technology in The Netherlands in 2016. We are humbled by the support from the online shoppers who we have helped along the way, for you have motivated us to strive for excellence in our business,” said Domingo. “With the upgraded Saleduck platform, we are committed to take you to a whole new shopping experience while offering the greatest deals from your favourite brands online.”

Saleduck has since established its presence in five (5) ASEAN countries, starting with Malaysia, followed by Singapore, Indonesia, Thailand, and the Philippines. With aspirations to thrive in the Southeast Asia region, Saleduck will soon be expanding to other markets, starting with Vietnam in January 2017.


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