Omnichannel customer conversation management platform has achieved WhatsApp Business Solution Provider (BSP) status, joining the exclusive ranks of fewer than 150 BSPs across the globe.

Local businesses using will now be able to directly integrate WhatsApp’s application programming interface (API) directly from Meta’s worldwide network of cloud servers, enhancing message delivery times and overall customer engagement capabilities.

One of the leading providers of WhatsApp API capabilities in Malaysia, now has direct access to Meta’s support team and can provide quicker assistance for common requests like WhatsApp Business verification.

Additionally, businesses will also be able to manage their entire WhatsApp Business profile — from message template creation and approval to conversation charges — all from a single centralised interface.

“As a WhatsApp Business Solutions Provider, is able to provide a seamless and secure WhatsApp messaging experience to our clients. It aligns with our commitment to empowering businesses to create exceptional customer experiences over messaging.

“We keep a close eye on emerging trends such as conversational AI and omnichannel messaging to ensure we’re always at the forefront of innovation and are able to develop cutting-edge solutions that the market needs. As a Malaysian startup, we get to see first hand the tremendous potential and high adoption of instant messaging in the region,” said Gerardo Salandra, CEO of

With a suite of powerful messaging tools, offers businesses a comprehensive customer communication solution that leverages the high adoption rate of instant messaging in Malaysia. This enables multi-user access for business teams to respond to a large volume of messages from a single WhatsApp number.

Businesses will benefit from’s advanced automation builder, complementing seamless integration with custom messaging channels and over 5,000 third-party applications — including customer relationship management (CRM) and e-commerce platforms like Hubspot, Salesforce, Shopify, WooCommerce, Magento, and more.

The platform also provides a reports module for detailed analytics on both team and individual agent performance.

To help businesses comply with WhatsApp’s policies and regulations, facilitates various solutions for customer opt-in collection. Through the platform, businesses can generate WhatsApp links or widgets to easily collect opt-ins from their websites or social media pages.

Headquartered in Malaysia, is the local customer messaging platform of choice for household names like Selangkah, and Teleport. Its key successes include boosting Lamarsa Coffee’s sales across six countries by 50%, as well as helping Pinnacle Contact Centre recruit more than 110 candidates daily.

The company looks to continue advancing customer communications technology for the Malaysian market.


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