Eight companies were given the opportunity to gain first-hand feedback on their CSR initiatives to address the United Nations’ (UN) Millennium Development Goal 7 (MDG7): Ensure Environmental Sustainability, from 85 orphans at the launch of the World Marketing Summit Malaysia 2013’s Project ‘Re-thinking Actions’ at Pusat Sains Negara, Kuala Lumpur.

The orphans, aged 13 to 17, will kick-start the Project ‘Re-thinking Actions’ by casting their votes on a nationwide survey to select the company with the best MDG7 initiative. The orphans will be judging a number of selected companies’ CSR initiatives, among which are Maybank, Badan Warisan and Green Technology. The survey will resume till early September 2013 and announcement of the winner (with the most votes) will be made during the World Marketing Summit Malaysia 2013 in Putrajaya International Convention Centre, September 28 – 30, 2013.

Chairperson of WMS Malaysia 2013, Dr. Marceline Lemarie: “Project ‘Re-thinking Actions’ aims to encourage Malaysia’s future consumers to participate in the development of businesses’ CSR initiatives while educating them the importance of re-thinking their actions on the impact to the environment. Our rationale of having 85 young teens is that they are the most ‘brand neutral’ party and are not heavily exposed to any brand promotional activities”.

“Environmental sustainability is no longer a choice, but a business imperative. We are very excited that all companies today are working together to achieve a single goal – to create a better world through marketing. Social purpose should be the core of each company’s operations. It is essential for all companies to understand the importance of the co-existence between profit and purpose. Only with this, we can achieve sustainable economic and social growth,”

Project “Re-thinking Actions” is made possible through the generous contributions and efforts of partners such as Pusat Sains Negara (Venue Sponsor), Petronas, Staedtler, F&N, Volkswagen Group Malaysia, Manoah Consulting, Alcom, BMI Research, Columbia Asia, Jim Liaw Photography Studio, AOS Conventions & Events, Dream Asia and Asian Football Confederation. The World Marketing Summit Malaysia 2013 is supported by Ministry of Tourism & Culture Malaysia, Malaysia Convention & Exhibition Bureau, Tourism Malaysia as well as Malaysia External Trade Development Corporation. Other partners and sponsors include DHL Express, Shangri-La Hotel Kuala Lumpur, Staedtler, Volkswagen Group Malaysia, Malaysia Airlines, SOS Fastlane, Guinness Anchor Bhd, Expedia, F&N, Touch ‘n Go, Moet Hennessy Diageo Malaysia, Qatar Airways, Coco Latini, Manoah Consulting, Alcom, Columbia Asia, My Events International, BMI Research, Union Bliss Photographers, Universiti Putra Malaysia and Karyaneka. Principal Host Braodcaster is Astro and Astro Awani and media partners include The Malaysian Reserve, MSN Malaysia, Expatriate Lifestyle, SME Magazine, Malaysiakini, KiniBiz, Al-Atheer Newspaper, ASWAQ Magazine, Business Circle Magazine, Chinese Advertising Magazine, GAYA Travel Magazine, BERNAMA, Malaysia Tatler, The Leaders International, Real Leaders and Social Media Chambers.

For more details on the Summit or registration and sponsorship opportunities, please visit http://wmsmalaysia.org/.


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