The National ICT Association of Malaysia (“PIKOM”), recently signed Memoranda of Understanding (“MoU”) with five associations in direct efforts for more local small medium enterprises (“SME”) to adopt eCommerce. The move is in line with the Government’s National E-Commerce Strategic Roadmap to boost eCommerce adoption among Malaysia’s SMEs. Under the Roadmap, the goal is to double the number of eCommerce-enabled SMEs from the present 180,000 to 350,000, by 2020.
The five associations are Malaysia Retail Chain Association (MRCA), Malaysia Wholesalers Association (PPM), Malaysia Digital Chamber of Commerce (MDCC), Malaysian Association of Tour and Travel Agents (MATTA) and SME Association of Malaysia. Under the MoUs, PIKOM will assist members of the associations to onboard to eCommerce by partnering them with PIKOM’s technology enabler member companies which include payment gateway providers, logistics providers and e-commerce platform providers.
PIKOM Chairman and E-Commerce Malaysia Chapter Chairman, Ganesh Kumar Bangah said “This way, PIKOM will act as the platform to link local SMEs to over 100 of our technology enabler members via our new PIKOM eCommerce Fair. Through the PIKOM eCommerce Fair and via the five respective associations’ networks, we could possibly reach out to the over 700,000 local SMEs to help them tap on the knowledge and expertise of PIKOM’s wide range of Technology Enablers members to be successfully onboarded to eCommerce.” Held monthly, the PIKOM eCommerce Fair is expected to kick off in the first half of this year. It is an ongoing platform to link partner association members to PIKOM technology enabler partners.
The signing of the five MoUs also helps generate greater consumer demand – both local and from abroad, for the associations’ eCommerce merchant members via #MYCYBERSALE 2018. Ganesh explains, “As evidenced from #MYCYBERSALE 2017, Malaysian SMEs can become global exporters via eCommerce. I am positive that PIKOM can help our SMEs make the transition into digital retail and be part of the growing eCommerce market.” As of now, PIKOM hopes to see more merchants participate in #MYCYBERSALE 2018, scheduled for September 3 to 7, 2018. Last year, Gross Merchandise Value (GMV) reached RM311 million – a significant 47.4 per cent increase compared with 2016’s RM211 million. Export GMV also jumped by 254 percent from RM11 million in 2016 to RM39 million in 2017.