Locally established PR agency – Pi PR Consultancy Sdn Bhd announced its latest partnership alliance with Southeast Asia’s leading integrated strategic communications company, PT Fortune Pramana Rancang also known as ‘Fortune PR’.

The partnership alliance was formed in the recently signing of a Memorandum of Understanding (MoU) with Fortune PR, making Pi the focus PR agency in Malaysian market for Indonesia’s largest independent public relations and strategic communications consultancy in effort to derive more project leads from Malaysia’s increasing trend of local and MNC companies expanding into the vast Indonesia market.

Fortune PR was started in the 1980’s as a subsidiary of FORU (IDX-listed communications group) and was one of the earliest public relations consultancies in Indonesia. In FY2012, Fortune PR recorded an annual revenue over 10 million US Dollars and was the second fastest growing PR firm in the world, according to 2013 World PR Report published by The Holmes Report. The firm has more than 100 headcounts in Jakarta office alone and has recently started boutique consultancy in Singapore.

Managing Director of Pi PR Lee Ting Ting says, ‘Fortune PR is major IT focused PR in Indonesia, is currently holding accounts like Oracle, D-Link, LinkedIn, Seagate, Tencent Mobile’s WeChat, and Changhong amongst others. Therefore it makes sense for Pi to partner with Fortune in order to synergise our joint subject-matter expertise in the PR field.’

She adds that with this partnership, Pi is now able to confidently service all of its existing and new customers who require media engagements and PR activities in Indonesia.

Managing Director of Fortune PR, Indira Abidin, says, “We hope that this partnership with Pi will also help to advocate Fortune PR’s brand and credentials in the Malaysian market as the Indonesia PR agency to go to.”

Vice versa, Pi’s established reputation as a top IT PR agency in Malaysia will be furtherance to our strategy in capturing more PR projects from MNCs and local companies headquartered in Malaysia.”

In 2012, Fortune PR was crowned as the Southeast Asia Consultancy of The Year by The Holmes Report and also as Southeast Asia PR Agency of The Year by Campaign Asia-Pacific.

The MoU was signed on 5th September 2013 in Jakarta, Indonesia.


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