PENJANA E-Commerce Campaign saw over 30,000 new MSMEs adopting e-commerce
In the month of June and August, the Malaysia Digital Economy Corporation (MDEC) rolled out two e-commerce initiatives introduced under the National Economic Recovery Plan (PENJANA) namely the PENJANA Micro and SMEs (MSMEs) E-Commerce (MSMEs) Campaign and PENJANA Shop Malaysia Online. A total of RM140 million was allocated by the Government to implement these initiatives.
To date, the PENJANA MSMEs E-commerce Campaign has onboarded over 30,000 new MSMEs onto the e-commerce bandwagon and through the PENJANA Shop Malaysia Online, more than RM400 million in sales has been generated by local retailers and traders via various e-commerce platforms. Devised to spur Malaysia’s economic recovery by helping local MSMEs to become digitally-powered businesses and stimulating local online consumption, both initiatives will run until 30 September 2020.
As the PENJANA MSMEs E-commerce Campaign enters its final leg, it has benefited over 90,000 new and existing MSMEs through onboarding training, seller subsidy and sales support via 20 participating e-commerce platforms. These e-commerce platforms are made up of Boost, Carousell, ConfirmPlusChop, DeliverEat, Elokal, eRomman, Fave, foodpanda, Grab, JOCOM, Kedai Matdespatch, Lazada, Lokein, Maybank, MyGroser, OURSHOP, PG Mall, Shopee, Touch ‘n Go eWallet and Zalora.
“MDEC is dedicated to upskilling and reskilling Malaysians to be digitally skilled so that they are prepared with the knowledge needed to digitally power their businesses. Through the PENJANA MSMEs E-commerce Campaign, we seek to provide them with the means to navigate in this new business environment and also the opportunity to expand their business in the domestic market and gradually to the international market by firmly establishing Malaysia as the heart of digital ASEAN,” explained MDEC’s Chief Executive Officer, Surina Shukri.
On a separate note, the PENJANA Shop Malaysia Online has marked the halfway point of the initiative and seen almost 5 million consumers benefitted from the initiative with more than RM400 million in sales generated on the e-commerce platforms. 22 participating e-commerce partners collectively matched the Government’s RM70 million allocation to drive the various sales promotions under the PENJANA Shop Malaysia Online to further encourage existing e-commerce consumers to increase their spend with local online sellers. Throughout this initiative, discount vouchers are given out on various participating e-commerce platforms for consumers to redeem against their online purchases and shipping fees.
The 22 e-commerce partners participating in the PENJANA Shop Malaysia Online include Boost, Carousell, ConfirmPlusChop, DeliverEat, Elokal, eRomman, FashionValet, Fave, foodpanda, Grab, JOCOM, Kedai Matdespatch, Lazada, Lokein, Maybank, MyGroser, OURSHOP, PG Mall, Shopee, Touch ‘n Go eWallet, Youbeli and Zalora. Vouchers for amazing discounts are still up for grabs on these e-commerce platforms for consumers nationwide to enjoy before the campaign ends on 30 September.