(From left to right) Rodney Wong, MUNCHY’S Commercial Director; Tan brothers – CK Tan and LK Tan, MUNCHY’S Founders; and Rajan Pillai, MUNCHY’S Senior Operations Director; and Imun Lim, MUNCHY’S Marketing General Manager posing with the star products and MUNCHY’S Funbot, Michael Oven.

MUNCHY’S launched its 25th Anniversary Campaign yesterday and at the same time unveiled its four unique Funbots at Zebra Square, Kuala Lumpur.

With the campaign theme – “Share the Fun”, a series of activities have been lined up to celebrate this fun and yummylicious anniversary to its loyal consumers and fellow Malaysians.

Inspired by MUNCHY’S factory, four unique Funbots that signifies four different baking processes is created. DJ Mixer, with its mixer whisks, mixes MUNCHY’S magical ingredients into fragrantly yummy dough and passes it to Chop Chop, to mould the dough into fun looking shapes. Michael Oven then takes over to bake those shapes, turning them into MUNCHY’S fun and yummylicious biscuits. The biscuits will not be complete without Beat Box who packs the biscuits into colourful packets and boxes. The four Funbots create a magical experience that lifts MUNCHY’S fun spirit up high. Without one another, the biscuits will not be successfully made. This is MUNCHY’S Unity Spirit. The Funbots only has one mission – sharing the fun with Malaysians everywhere!

During MUNCHY’S 25th Anniversary Campaign launching ceremony, MUNCHY’S CEO Mr. C.K. Tan said: “MUNCHY’S Brothers started the company 25 years ago. Unity brought us to where we are today. We began our humble journey with a second hand wafer stick machine and today; we have three manufacturing plants in Batu Pahat Malaysia, China and Indonesia with exports to global markets.”

“In MUNCHY’S, every staff is like a family member. Together we create fun and yummylicious biscuits and wafers. The credit of our success today goes to our big happy family. Fun is the key ingredient that made MUNCHY’S persist 25 years! MUNCHY’S takes the initiative; turns innovation into opportunities for success. Now that we have created the fun, we would like to share the fun with our loyal customers.”

More than 200 retail outlets will be participating in this fun celebration with various activities to suit all ages. Consumers are invited to join MUNCHY’S in the fun which will include a chance to bake their own fun, yummylicious and unique biscuits. They will get to meet the Funbots too!


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