Malaysian frozen yoghurt retailer Moo Cow International Sdn Bhd (Moo Cow) has chosen Chopink, a cardless loyalty system developed by Werebits Sdn Bhd (Werebits) to be integrated with its Point-Of-Sale (POS) system. Mobile phone-based app Chopink will replace Moo Cow’s paper-based loyalty chop cards as part of the latter’s customer engagement and retention efforts in driving business growth.

Moo Cow is the first retailer in the country to implement an integrated POS system with Chopink as a customer loyalty solution. By integrating its POS system with the mobile-based loyalty app, Moo Cow hopes to essentially revolutionise the way it attracts, engages and retains customers in the mobile age.

CEO of Moo Cow, Clifford Too said,   “With the highly competitive nature of the food and beverage business, we needed a platform to engage customers effectively on a continuous basis without having to invest on extensive IT hardware and software. Chopink’s cloud-based application provides us with a simple and innovative customer engagement solution to advance our business”.

He added that previously Moo Cow was using paper-based loyalty cards which were a hassle as it involved manual data entry and were unable to provide the demographic information about customers from one database. Now with the integration of its POS system with Chopink, Moo Cow will be able to identify, track and interact with regular customers to refine their future customer engagement strategies.

Ho Heng Yew, Marketing Director of Werebits Sdn Bhd said, “We are delighted that Moo Cow has selected Chopink as their preferred customer loyalty solution. With actionable data from the integrated system, they are now able to quickly identify their regular and inactive customers and customize their own loyalty program that reflects their distinct brand”.

According to Ho, retailers can leverage Chopink to run multiple loyalty programs and offer rewards for multiple purchases. They can also set up automated follow ups with customers on special occasions like birthdays and reward expiries, to engage irregular customers into becoming frequent buyers.

The Moo Cow and Werebits integration will give the frozen yoghurt brand greater insight into their future marketing activities and strategic planning as the system also serves as a backend social media and sales analytics platform for the retailers.

“With the increased use of mobile apps among consumers these days, the integration with Chopink will help us to adapt quickly to this new consumer behavior,” said Too.

“Klang Valley is Moo Cow’s primary stronghold and now that we have established the brand on home ground, we are focusing on strategies to strengthen our customer loyalty and business expansion into new locations,” he ended.

In conjunction with the signing ceremony, Moo Cow and Werebits also announced a joint marketing campaign whereby Moo Cow customers who have downloaded the Chopink app will stand a chance to win an iPad mini worth RM999 with loyalty stamps obtained from each Moo Cow yoghurt purchase made from 1st April to 8th April 2013.The person with the most number of loyalty stamps obtained will be declared the winner. The winner will be announced on Moo Cow’s and Chopink’s Facebook page after the campaign and will also be notified via email.


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