The 17th edition of the Malaysia International Halal Showcase (MIHAS) will be held in September next year to spur innovation and sustainable growth in the Halal economy. The event is organised by the Malaysia External Trade Development Corporation (MATRADE) under the patronage of Ministry of International Trade and Industry of Malaysia. MIHAS is the largest Halal trade event of its kind in the world.

MATRADE’s Chief Executive Officer, Dato’ Wan Latiff Wan Musa, highlighted that Malaysia has long established a leading position as a global Halal player. “We also see opportunities driven by accelerated digitisation and changing consumer behaviours in the new normal and new world economy.  The 17th MIHAS will place special emphasis on the agenda of helping local and international players look to innovation and sustainable initiatives to spearhead steady growth for the Halal economy.”

Themed, “Empowering Halal, Tomorrow, Together”, the 17th MIHAS will serve as a timely opportunity for the industry to empower themselves in accelerating future growth through partnership, cooperation and collaboration.  The Covid-19 global pandemic has shifted mindsets and ways of doing business which requires new business models. MIHAS will act as the overarching umbrella platform for halal businesses to cultivate resiliency, creativity and adaptability to succeed in a ‘new normal’ business landscape. Additionally, this marquee Halal trade event aims to further expand Malaysia’s Halal economy agenda, steering the country towards the era of Industry 4.0 and fortify its role as the global Halal hub.

“As the largest gathering of Halal manufacturers, service providers, inventors, policymakers, financiers and investors, MIHAS is a robust marketplace for both international and local players to seize opportunities beyond Halal food including Halal pharmaceutical, medical devices, finance, modest fashion, personal care and cosmetics, green technologies and even Muslim-friendly tourism. MATRADE is committed to providing Malaysian companies greater access to the international markets,” added Dato’ Wan Latiff.

The highlights of the 17th MIHAS are interactive displays, live demos, workshops, online networking sessions and a series of business matching opportunities to serve its role as a high-value Halal sourcing platform that helps existing businesses expand into new areas, and to nurture young players by focusing on sustainable partnerships.

The Islamic Economy is a two-trillion-dollar market opportunity across a range of lifestyle products and services. It is projected to grow to USD3.2 trillion by 2024. MIHAS has successfully attracted the attendance of over 404,000 participants including exhibitors, visitors and Halal services companies from more than 90 countries since its inception in 2004. The event has generated over RM17.2 billion in business leads since it first started in 2004.

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