Messe Frankfurt (HK) Ltd and Messe Worldwide Sdn Bhd announced its newest regional event in Malaysia, Intelligent Manufacturing, a conference that aims to spotlight the country’s leap into Industry 4.0.

Partnering with the Selangor Human Resources Development Centre (SHRDC), the event will focus on knowledge sharing to enhance the competitiveness of key industries like the automotive sector in the domestic economy. Also present at the launch was Dr Mohamad Norjayadi Tamam, Director, Malaysia Productivity Corporation.

To reflect this synergy, Intelligent Manufacturing will be held alongside Automechanika Kuala Lumpur as a co-located event from 16 – 18 March 2023, at the Kuala Lumpur Convention Centre (KLCC).

According to Stephan Buurma, member of the Board of Management, Messe Frankfurt Group, Intelligent Manufacturing reflects on over two decades of trade fair activity within Malaysia and the development of its manufacturing industry.

“Malaysia’s fast-growing infrastructure and dynamic pro-business environment create attractive conditions for manufacturers across numerous industries. In fact, the manufacturing sector played a key part in the industrialisation that solidified its strong position in the global supply chain.

“However, it is clear that the sector is on the cusp of a rapid transition phase as companies move to align their processes with international Industry 4.0 standards. After consulting a number of stakeholders including various industry associations and influential brands, we are confident that adding Intelligent Manufacturing to our portfolio can help accelerate the degree of transformation in the domestic manufacturing market,” he said.

Providing a glimpse of what to expect at the brand new event, Kenneth Fong, director of Messe Worldwide Sdn Bhd, added: “Intelligent Manufacturing presents a unique conference-led event to support businesses of all sizes to understand the opportunities presented by the digital transformation in manufacturing.

“Coupled with various interactive activities, the event will allocate a dedicated area for companies to showcase their latest solutions. Together, participants will put forward the latest enabling technologies and smart manufacturing solutions across product groups for the digital factory, information systems & technologies and operational technologies.”

As the conference co-organiser of the event, Selangor Human Resource Development Centre (SHRDC), executive director Teh Sook Ling said that there will be conferences, tech labs and deep dive sessions to tackle a number of strong opportunities and underlying challenges in the country’s Industry 4.0 transformation.

“A key topic will include the domestic requirements needed to develop talent and enhance overall the competitiveness of local companies, especially robotics, AIoT and AI. In this regard, industry leaders with internationally established knowledge and practices will offer appropriate guidance for upskilling the current workforce as well as producing future talent for entirely new jobs that require different skill sets.”

The SHRDC is a talent and skills development centre that aims to elevate the capabilities of Malaysia’s workforce in line Industry 4.0 standards.

With support from the SHRDC, Intelligent Manufacturing also leverages expertise from two technical consultants to strengthen the collaboration between startups, research and development, and academia. Firstly, the Malaysian Smart Factory 4.0 is a technology centre under the SHRDC that provides hands-on experience and application-based knowledge to effectively support businesses in transforming current manufacturing practices into Industry 4.0 processes.

Additional resources also come from the Swiss Smart Factory. The overseas knowledge partner presents a highly flexible platform for research, development and testing, and a firm understanding of global trends owing to their connections across various industry sectors.


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