American Tourister has opened its first-ever boutique store (Lot 1-42, First Floor), marking a historic moment for the brand in Malaysia.
The American Tourister boutique, located in Sunway Velocity Mall, is not just a store; it’s a universe where style, and adventure converge to elevate your travel journey.
The American Tourister boutique boasts a carefully curated selection of travel essentials that go beyond the ordinary. Its bold and colourful luggage assortment stands out as a testament to the brand’s commitment to fun and colorful styles.
From lively patterns to eye-catching hues, each piece is a statement accessory for the modern and young traveller, embodying the aspirations of today’s explorer making a lasting impression beyond the airport terminal.
“American Tourister has always been committed to creating vibrant travel solutions and our first ever boutique in Malaysia is more than just a retail outlet; it represents our dedication to providing travellers with a concept that reflects American Tourister’s spirit of adventure and fun.
“Especially in an era where online experiences dominate, we acknowledge the irreplaceable value of physically engaging with our products.
“The boutique is designed to offer a tactile experience, allowing customers to touch and feel the items in person. It’s an opportunity to make an informed choice based on first-hand experience, ensuring that every traveller finds the perfect companion for their journeys,” said Ambert Khoo, general manager of Samsonite Malaysia.
In light of the new boutique opening, American Tourister is planning to expand its footprint in Malaysia through franchise partnership.
By expanding the brand into both East and West Malaysia, American Tourister hopes to bring everything they have to offer, to create vibrant and fun travel solutions that blend with travellers’ personal style.
American Tourister is extending the celebration beyond the boutique. Until February 29, 2024, don’t miss the chance to witness a monumental display at Sunway Velocity.
The giant American Tourister luggage installation situated in the heart of the mall is more than just an installation, it symbolises the celebration of travel, adventures, and the joy of exploration.