HONG KONG, CHINA – Media OutReach – 31 August 2020 – Mead Johnson Nutrition (MJN) Hong Kong’s social impact program to combat postpartum depression, was recognized at Marketing Magazine’s PR Awards 2020, receiving the GOLD award in ‘The Best Use of Content’ category, and a Bronze award in the ‘Best PR Campaign — Corporate Social Responsibility’ category.
Launched in 2019, the award-winning campaign ‘Happy mom, Healthy baby’ is a territory-wide movement to stop the silent struggle of postpartum depression and support the emotional wellbeing of postpartum women. With the extensive support of healthcare professionals specializing in psychiatry and psychology, social workers, registered nurses and midwives, MJN provides substantial support and a comprehensive platform to empower postpartum women and their families to embrace behavioural and perception changes towards postpartum depression.
“We exist to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. In line with Mead Johnson Nutrition’s brand mission of empowering mothers to nourish their child for the best start in life, we have been working closely with healthcare experts to provide professional support on new mothers’ wellbeing, from their nutrition needs, physical health, to emotional wellness,” said Mr. Pankaj Agarwal, General Manager Hong Kong & Taiwan, Health. “It’s an honour to be recognised for our ongoing efforts to make a positive difference in the community. We are committed to becoming an influential leader by building a more caring and inclusive community through meaningful social impact programs.”
Every one in ten postpartum women in Hong Kong suffer from postpartum depression and this can be a worrying topic for mothers. To turn the complex medical information into friendly, light and interactive message that resonates with mothers, the campaign featured an authentic story about a celebrity combating postpartum mood swings. With its extensive healthcare professionals’ network, MJN successfully established a powerful and resourceful education portal and self-help tools for preventing and combating postpartum depression.
Early intervention is critical for identifying and treating postpartum depression. To build a stronger supporting network that facilitates early intervention, MJN initiated a partnership with the Midwives and Maternal-Child Caregivers Association to provide training workshops for postnatal caregivers to enhance their skills in identifying mothers with potential mental risk. A pilot programme has also been initiated to support 100 postpartum mothers with regular calls and mental advice from a registered nurse in the first 100 days after their childbirth.
Mr. Pankaj Agarwal added, “Postpartum Depression can be a silent struggle, and this campaign is an important step to alert everyone in the community to play their part and take immediate action to stop that struggle from occurring.”
 Centre of Health Protection, Department of Health, HKSAR (2014).
About Mead Johnson Nutrition
Mead Johnson Nutrition has been established in 1905. For more than a century, Mead Johnson Nutrition has led the way in developing safe, high-quality, innovative pediatric nutrition products, guided by the mission to nourish the world’s children for the best start in life. The brand operates Mead Johnson Pediatric Nutrition Institutes worldwide. These centers connect Mead Johnson Nutrition’s researchers to scientists and healthcare professionals around the world, putting the brand at the forefront of pediatric nutrition science.
Mead Johnson Nutrition (Hong Kong) Limited has been landed for a half century, providing Hong Kong parents with high quality, science-based products, various parenting information and professional advice, gaining trust and support from parents.
Mead Johnson Nutrition’s scientists and healthcare professionals are paying affords on the formula for children with special nutrition needs and Mead Johnson Nutrition is a very few brands that insists to produce the formula for metabolic disorders’ children, giving hopes to them.
For more information visit http://www.meadjohnson.com.hk/
RB* is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone.
RB is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. 20 million RB products a day are bought by consumers globally.
RB’s passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide.
For more information visit www.rb.com
*RB is the trading name of the Reckitt Benckiser group of companies
About PR Awards 2020
PR Awards 2020 is organized by MARKETING magazine as the definitive awards programme for PR practitioners on both the client and agency side. Designed to recognise outstanding work in the PR and communications industry, there are 27 enterable categories offered to reflect the diverse industry verticals and disciplines across the public relations spectrum. For more information, please visit: https://awards.marketing-interactive.asia/prawardshk/
About Marketing Magazine
Marketing Magazine is a division of MARKETING INTERACTIVE, which is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. With a massive audited circulation of 24,673 copies (ABC audited) and over 200,000 subscription in its daily newsletter by professionals across Asia, MARKETING INTERACTIVE has one of the highest readerships across the region. Besides, MARKETING INTERACTIVE has brough together thousands of thought leaders in marketing, mar-tech business industry through hosting numerous flagships event across Asia for more than a decade. For more information, please visit: https://www.marketing-interactive.com/.