The Malaysia Digital Economy Corporation (MDEC) and Shopee has announced a strategic collaboration on a cross-border programme called Shopee International Platform (SIP) X MDEC100. The programme is designed to provide local micro, small-and-medium-sized enterprises (MSMEs) with export opportunity via the Shopee e-marketplace.

The collaboration is aimed at encouraging local MSMEs to onboard and sell on Shopee platform, while establishing their brand presence in six neighbouring countries, starting with Singapore. The Shopee International Platform (SIP) X MDEC100 will help local MSMEs expand their businesses internationally by leveraging on Shopee’s capabilities. Onboarded sellers will be able to enjoy a wide range of value-added cross-border services including logistics, customer service, payment solutions, campaigns and flash sale exposure supported by Shopee.

Through this collaboration, MDEC will also provide marketing incentives to MSMEs participating in the programme by amplifying their brands and help uncover a whole new pool of consumers.

MDEC’s eCommerce Director, Song Hock Koon said, “Our ultimate aim is to motivate the local MSMEs to embrace cross-border e-commerce while enabling them to have access to global markets. With Shopee’s cross-border programme and extensive customer base, this initiative will certainly raise the awareness of Malaysian-made brands and products among our neighbouring countries, such as Singapore,” “Through this cross-border programme, local MSMEs will be utilising Digital Free Trade Zone (DFTZ) eServices platform for all export declarations. The DFTZ eServices platform enables greater efficiency in cargo clearance and other processes related to cross-border trade.”

Ian Ho, Regional Managing Director of Shopee said that the partnership can increase local MSMEs’ e-commerce adoption, widen their market reach domestically and enable them to tap into the export market effortlessly.




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