Malaysia’s most trusted brands and household names took centre stage at the 18th Reader’s Digest Trusted Brand Awards, held at the Mandarin Oriental Hotel.

Gina Woon was one of four personalities who have won the hearts and minds of Malaysian consumers this year. Her work for TV3 has seen her recognised as Malaysia’s Most Trusted Television Host, alongside badminton great Dato’ Lee Chong Wei (winner of the Most Trusted Sports Personality), music and comedy legend Raja Azura (winner of the Most Trusted Radio Presenter) and Adibah Noor, winner Most Trusted Entertainer, for her brilliant showbiz career. But these personalities weren’t the only Malaysians honoured. Home-grown companies Bank Islam, Jasmine, Maybank, Public Bank, SP Setia, Spritzer and Sunway Lagoon all took out the highly coveted Platinum awards in their categories.

The awards are conducted annually, with winners voted entirely by customers, providing a genuine market endorsement for those topping the polls.


Over seven thousand consumers across Asia – including Malaysia, Singapore, Hong Kong, Taiwan and the Philippines – were surveyed by leading market research company Catalyst on their attitudes and perceptions of brands across 45 (44 for other countries in Asia) categories of products and services. Categories included food and beverage, healthcare, consumer electronics, telecommunications, motoring and finance.

2712 Malaysians – both members of the public and Reader’s Digest Subscribers – participated in the study.

Winning brands in Malaysia are a mix of local and international names. From banks to rice, TVs to household products. The complete Winners’ List available at the Rd Trusted Brands Asia website is a snapshot of Malaysian consumer commitment.

Gold Trusted Brand Awards were given to products and services that led the polls in their fields, while Platinum Trusted Brand Awards recognise brands that vastly outpolled their competition in the category.

Walter Beyleveldt, Managing Director of Reader’s Digest Asia Pacific, says “Trust can’t be gained overnight – it takes years of excellence to develop. Trust goes hand in hand with a good reputation. It emerges out of the very best consumer experiences, which are achieved only by truly understanding consumers’ needs and demands.”


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