Maybank & BIZSPHERE Brand and Marketing Group jointly presented a 4 days exclusive workshop on weekly basis for the month of March, with the theme of ‘Imparting Best Brand and Business Practices Into Your Organisation’, It was held at Maybank Innovation Centre Kuala Lumpur. Top Maybank SMEs customers, Malaysian Productivity Corporation (MPC) – MPIC programme members and MATRADE GoEx Programme members were invited to this complimentary workshop series.

This 4 days intensive workshop was designed to provide SMEs the in depth knowledge on how to gain competitive advantage in running and growing their business in the difficult times. Participants were engaged with 14 topics facilitated by industry experts from MPC, MATRADE, SEEK Asia and 7 of BIZSPHERE SME / Branding affiliate consultants including Mr Yap Keng Teck – Managing Consultant.

“The idea to organize this workshop series was mooted after the success of Maybank Building Capacity and Capability Seminar for SMEs nationwide roadshow 2016 where I was the key speaker for 8 locations. Many SMEs know the importance to leverage on branding and the need to be more efficient in operation but just do not know where to start and how to justify their case to their management. As such, Maybank and BIZSPHERE decided to collaborate again to give greater insights to SMEs. In this workshop series, we go in-depth providing statistics, processes, templates, case studies to give the SMEs much clearer idea so to start them off.” says Keng Teck, Managing Consultant of BIZSPHERE Brand and Marketing Group.

Over 20 SMEs registered for the workshop and attended by more than 30 participants. The participants were from diverse industries and some even travel every week to & fro Johor Bahru just to attend the workshop. Many of them love the format of the workshop where 1/3 of the time was allocated for dialogue with industry experts, expressing their thoughts and clarifying their doubts.

“Year 2017 will be a very challenging year for SMEs. There are many uncertainties from the global economy as well as local political development. Every SMEs are trying hard to survive if not grow. BIZSPHERE has been serving SMEs for 10 years and we shall continue to share more practical branding solutions to take SMEs brand to the next level and maximizes their brand potential. We aim to build local global brands.” Says Keng Teck.


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