In conjunction with the Hari Raya campaign, Maxis has rolled out several initiatives to bring cheer to B40 families, students and people with disabilities (PWD). Among them is the Riang Raya Maxis campaign, held in collaboration with Persatuan OKU Sentral. Maxis will be conducting a special session of its eKelas Usahawan programme for PWDs under this initiative.
Maxis’ eKelas Usahawan comprises a series of digital workshops with a practical and hands-on approach to equip entrepreneurs with the right digital tools and skills to grow their businesses and expand their income opportunities. Among the modules developed include tips and basic skills on marketing, digital photography, copywriting and planning for marketing and advertising campaigns via online and social media platforms.
Senator Datuk Ras Adiba Mohd Radzi, member of Dewan Negara and president of Persatuan OKU Sentral said at the launch: “PWD are extraordinary and possess different talents, that’s why they are often the early adopters of technology which enables them to do more. It is inspiring to see how we can empower them to expand their income opportunities and achieve new possibilities with the right digital tools. We are happy to be collaborating with Maxis to bring a positive impact to this community and ensure that they are not left behind.”
Supporting B40 families
For its B40 incentive, Maxis distributed over 150 food boxes to B40 households in Pasir Mas and Rantau Panjang, Kelantan, that were impacted by the floods. In a show of support for micro-businesses, the food boxes were also packed with cookies sold by women entrepreneurs from the same communities, coordinated by Pusat Ekonomi Digital Keluarga Malaysia (PEDi) Kampung Repek, Pasir Mas, Kelantan.
“I want to thank Maxis for helping families who were impacted by the floods. We are grateful for the aid they provided for the communities in Kampung Tersang, Rantau Panjang, which makes Hari Raya this year even more meaningful,” said Syed Zainal Bin Syed Mamat, a resident from Kampung Tersang.
Additionally, a total of 50 students from SMK Padang Garuda in Pahang received school supplies along with information to help them access Maxis’ eKelas programme, a Maxis’ flagship community programme which provides access to quality education for Primary 4 to Form 5 students through live tutorials, group learning, competitions and digital content.
The educational programme is aligned with the National school syllabus. Students can register for eKelas for free at www.ekelas.com.my or download the app on Play store or Apple Store.
“Festive seasons are special occasions for Maxis to engage with various groups of Rangkaian Malaysia nationwide. Our outreach programmes take deep root in the lives of the people that we serve, and we hope that our humble contributions will have a positive impact on these communities and empower them through digitalisation,” said Mariam Bevi Batcha, Maxis’ chief corporate affairs officer.