Malaysians can now hang out with their friends at their favourite mamak stall and enjoy their favourite teh tarik during the Movement Control Order (MCO), albeit virtually with F&N’s out-of-the-box “Mamak Virtual Terbesar Teh Tarik Ori F&N” campaign. Acknowledging how the mamak stall culture has become part and parcel of Malaysians’ daily lives, F&N Beverages Marketing Sdn. Bhd. is bringing the mamak stall virtual experience to consumers through the campaign, which saw the launch of its new teh Tarik beverage via Zoom.
Senior Brand Manager of F&N Beverages Marketing Sdn. Bhd, Adelene Tay said, the “Mamak Virtual Terbesar Teh Tarik Ori F&N” campaign aims to enhance consumer experience while they enjoy their favourite Malaysian beverage in the safety and comfort of their own homes during these challenging times. Chilling out with family and friends at the mamak stall is synonymous with being Malaysians regardless of age and ethnicitiy. The relaxing ambience and long operation hours of the mamak stall make it convenient for Malaysians to hang out when they crave for a piping hot cup of teh tarik or their favourite mamak food. “
“The Mamak Virtual Terbesar Teh Tarik Ori F&N” campaign offers Malaysians from all walks of life an opportunity to continue enjoying teh tarik with their loved ones without having to leave their homes, just like if they were spending time together at the mamak stall. Not only that, consumers can try out our brand new teh tarik drink in a convenient bottle packaging as they update their family and friends with the latest happenings in their lives during the Zoom session,” said Tay. Through the campaign, F&N Beverages Marketing Sdn. Bhd. aims to garner more than 500 viewers in hopes of breaking into the Malaysia Book of Records.