The Malaysia Convention and Exhibition Bureau (MyCEB) has said that it is currently in the midst of devising a proposal to reopen the country’s borders to delegations coming for business events from neighbouring countries.
In a bid to stimulate and revitalise the business events industry and economy, it said the proposal involves delegations from Singapore meeting in Desaru, Johor, Thai delegates in Langkawi, and officials from Brunei in Sabah and Sarawak.
It was also revealed in a recent statement that any proposal to reopen the nation’s international borders must be in compliance with strict SOPs (standard operating procedures) to ensure that Malaysia remains a safe destination for business events, otherwise known as meetings, initiatives, conferences and exhibitions (MICE).
Meanwhile, MyCEB CEO Abdul Khani Daud welcomed Putrajaya’s decision to allow business events to be held in areas under the conditional movement control order (CMCO).
He also said that a return of such events will also play a part in helping to boost the tourism, arts, and culture ministry’s aims of achieving its tourism recovery goals, as visitors to such events would likely also take the time to enjoy the local offerings.
“As an authority, we are also learning to cope effectively. But at the very least, we strive to play our role as an active bridge between the government and various ministries for our industry players. It is through proactive initiatives such as the ‘Meet in Malaysia’ campaign that we hope to stimulate the business events segment further and help the industry kick-start its business again as soon as possible,” he said.
Khani said MyCEB would continue to play its role in positioning Malaysia as a hub for business events in Asia, even with the circumstances brought by the new normal.
Apart from this, Khani added that the bureau will be launching its 10-year strategic marketing plan for 2021 to 2030, with three key strategic pillars to support it; that being optimisation, foresight, and competitiveness.
The 10-year plan seeks to expand MyCEB’s performance while showcasing Malaysia’s strength and opportunities to engage global business events meeting planners.