Malaysia continues to lead in the business tourism front by its continued bid to strengthen linkages between the tourism industry and other sectors of the economy.

For the past five years, Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture, together with its strategic partners have secured 654 international business events comprising of international conferences, corporate meetings, incentive travels and trade exhibition events which will essentially add an estimated RM4.1 billion to Malaysia’s economy.

The business events sector is a major economic driver, not only for the visitor economy but also in the generation of trade, investment and employment. The industry recognises the need for extraordinary and innovative excellence in the business events industry to lift Malaysia’s stature in world rankings.

In line with the burgeoning growth of the business events sector, MyCEB recently announced the call for nominations for the rAWr Awards 2017 from the business events and MICE industry practitioners. The prestigious awards programme recognises talents who demonstrate excellence and extraordinary leadership in the business events industry, and is a joint initiative between MyCEB and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS).

Held biennially, this year’s rAWr Awards Night is scheduled to take place on November 9. Submissions for the award are open from July 3 until September 4, 2017. rAWr is an industry acronym  for Recognising Award Winning Results.

“Winning the rAWr Award seals one’s reputation as an event professional, instilling a sense of awe and respect for your company and individuals who are game-changers, challenging boundaries and continuously adding value to clients and the industry,” said Datuk Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB.

“Business events in Malaysia form a segment with an exponential potential growth for the tourism industry. We are on track with the government’s aspiration under the National Key Economic Areas (NKEA) to position Malaysia as a preferred Business Events (BE) or Meeting, Incentives, Conventions & Exhibitions (MICE) destination in the region to complement the target of Ministry of Tourism and Culture of achieving 36 million tourist arrivals by 2020,” added Datuk Zulkefli.

“By collaborating with MyCEB, we are able to create a larger platform and pool of opportunities for the business events industry. This enhances every party within the exhibitions and events value chain to be associated with rAWr or “ROAR” and become part of the growing voice and recognitions amongst the private and public sector,” said Dato’ Vincent Lim, President of MACEOS.

In line with rAWr’s strong focus of growth, knowledge sharing and credibility within the business events industry, MyCEB and MACEOS encourage participants to submit nominations for all five key categories covering Venues and Events; Conventions; Exhibitions; Incentive Travel and Special Award, spanning a total of 32 awards.

rAWr Awards are open to all business event products and suppliers, registered as members of either MyCEB and/or MACEOS as well as event owners such as national associations or corporations that may not be members of either organisation. Applicants must be Malaysian registered companies operating in the country and shall apply for events and/or business activities that took place between 1 January 2015 to 31 December 2016


Source: Media Release


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