Lazada Malaysia has launched the Hari-Harimau 2022 New Seller Kickstarter Package, in response to the pandemic’s continued impact on Malaysia’s SMEs by making it easier for them to move online and assist their growth.
The initiative offers educational, logistics and financial incentives to help SMEs ease operational costs and grow their online presence, while setting them up for long-term growth and sustainability. The programme extends Lazada’s long-term commitment to support the digitalisation of traditional and small businesses, thus ensuring their inclusion in the growing digital economy.
“Amid recurrent outbreaks and the emergence of new virus strains, Malaysian small companies, particularly offline merchants are still navigating the path to recovery. Our Hari-Harimau 2022 New Seller Kickstarter Package is designed by Lazada to aid small companies in navigating this changing landscape, as the economy continues to slowly recover and customers adapt to new buying habits and embrace digital commerce,” said Darren Rajaratnam, chief operating officer, Lazada Malaysia. “We will continue to optimize on our technology and reach to find new ways of doing business that can inclusively support everyone.”
New sellers onboarded from 22 February until 31 December 2022 under the Hari-Harimau 2022 New Seller Kickstarter Package will have full access to Lazada’s suite of technology and digital tools, as well as hands-on support to facilitate their onboarding and grow their online customer base.
- Easing operational cost with free set-up cost, 0 percent commission fee, 2 percent payment fee waiver and free shipping service
- Helping SMEs reach new customers with marketing support such as free ad credits for sponsored discovery worth RM150 and exclusive traffic and exposure on the Hari-Harimau campaign page
- Educational support with access to a wide range of training and platform support on Lazada University to scale and succeed in the long term
- Free 1-month access to Customer Engagement Management (CEM) tool; a premium feature that enables Lazada sellers to engage with the customers through customised messages for various scenarios, allowing them to reach out to more customers and boost their branding to a wider audience.
Supporting the growth of local SMEs
Lazada’s seller support measures are part of its efforts to assist local communities in coping with the Covid-19 pandemic. ‘Pakej Kedai Pintar’, Lazada stimulus package for SMEs was launched in April 2020. As a result, Lazada recorded more than a 300 percent increase of new sellers onboarding with a growth sales uplift that more than doubled by the end of 2020.
As part of its ongoing initiatives to support local SMEs, recently Lazada has also partnered with the Ministry of Finance and Malaysia Digital Economy Corporation (MDEC) to launch the Belanjawan 2021 ‘Shop Malaysia Online’ and ‘Go-eCommerce’ campaigns, as well as the ‘Buy Malaysia’ campaign in partnership with Ministry of Domestic Trade and Consumer Affairs.
The firm also collaborated with Invest Selangor, Selangor Information Technology and Digital Economy Corporation (Sidec) to organise 4 E-Bazar campaigns, namely E-Bazar Raya 2020, E-Bazar 11.11 Mega Sales, E-Bazar CNY 2021 and E-Bazar Raya 2021, to stimulate the state’s economy, and joined hands with the Malacca State Government in July 2021 to host the ‘Melaka E-Bazar’, aimed at supporting and reinvigorating the local tourism industry greatly affected by the pandemic.
Lazada also launched LazadaForGood, a digital philanthropic platform that enables Malaysians to make charitable donation via secure online payment directly to non-profit organizations and agencies such as Mercy Malaysia, Malaysian Red Crescent Society, UNICEF, Zoo Negara Malaysia, Hospis Malaysia, and Protect and Save The Children.
In the coming months, Lazada said it will continue to collaborate with government organisations and partners to develop further initiatives to boost economic recovery for Malaysian small businesses.