E-commerce player Lazada Malaysia and TNG Digital Sdn Bhd have introduced a RM6 million incentive programme named #KitaBantuKita to stimulate the country’s economy post-COVID-19 and protect over 320,000 small and medium enterprises (SMEs) and netpreneurs.

Lazada chief executive officer (CEO) Leo Chow said the digital economy will be a critical factor in Malaysia’s economic recovery. “We have seen a significant shift in the business landscape, with more local SMEs digitalising their businesses by going online. “Over the last five months, the number of new sellers on Lazada grew by more than 200 per cent as Malaysians increasingly look towards online solutions for their everyday needs,” he said in a joint statement today. With one-third of Malaysians shopping on Lazada every month, the #KitaBantuKita initiative aims to assist SMEs to get back on their feet and speed up their recovery, he said.

In addition to the previous RM10 million Pakej Kedai Pintar cash fund, this programme is the first of a number of measures they have in the pipeline. “These include co-funding the upcoming Shop Malaysia Online campaign as part of our ongoing commitment to support local SMEs. “With the government’s digital-led approach towards our nation’s economic regeneration from the recent downturn, Lazada stands with our community of customers, sellers, brands, and partners to accelerate the country’s economic recovery through our eCommerce ecosystem,” Leo said.

Malaysians will be able to enjoy savings of up to RM36 each through #KitaBantuKita platform-wide vouchers and rebates while shopping on Lazada. The incentive programme, in partnership with TNG Digital, will accelerate the greater use and adoption of digital platforms and payments among consumers and merchants, especially small enterprises and retail businesses, as well as help them bounce back and thrive in the new normal.

TNG CEO Ignatius Ong said through this #KitaBantuKita incentive programme with Lazada Malaysia, the company will further help boost the country’s economic recovery and promote a sustainable payment solution via the Touch ‘n Go eWallet.


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