Lazada Malaysia set a new record within the first 9 hours of its Singles Day shopping festival, surpassing its 2017 sales achievement. During the Singles Day peak, Lazada saw over 3,000 transactions taking place per minute, with top sellers raking in on average 60 times their daily volume. For over 24 hours, #MYLazada1111 was the top trending topic amongst internet users in Malaysia, with the Lazada mobile application the most downloaded.
“We are absolutely overwhelmed with the response and support we received from Malaysians this Lazada 11.11 Shopping Festival. With the success of this year’s first ever Lazada 11.11 Super Show combined with the Lazada 11.11 Shopping Festival, we have set the bar very high for ourselves in the coming year. We have witnessed a significant shift in consumer behaviour, with an ever-increasing number of Malaysians embracing a borderless, online way of life. Lazada is no longer a shopping platform – it is now a lifestyle destination,” said Christophe Lejeune, Chief Executive Officer of Lazada Malaysia.
“We are inspired more than ever to serve the aspirations and evolving needs of our customers, and to build an inclusive and sustainable eCommerce ecosystem in the Southeast-Asian region through our technology, logistics capabilities and extensive footprint with our pledge of cultivating eight million eCommerce entrepreneurs and small-medium enterprises (SMEs) by 2030,” Lejeune added.
The Singles Day shopping festival saw the best sales coming from the categories of Home & Living, Fashion, Health & Beauty, Accessories, and Mother & Baby; showing a higher engagement and purchases amongst female buyers. The states shopping the most on the day were Selangor, Kuala Lumpur, Johor, Penang, and Perak.
The first items to sell out were 11 units of Volkswagen Polo B&W Edition cars within the first minute of the sale. The cars were specially launched by Volkswagen and exclusively sold on Lazada on Singles Day. Malaysians made the most out of Lazada’s biggest sale of the year, buying 27 tonnes of Milo in the first 2 hours, over 13,000 Xiaomi mobile phones, and more than 4,500,000 pieces of diapers.
To accommodate the massive influx of orders, Lazada’s logistics arm, Lazada eLogistics (LeL) extended its operation hours at its 7 warehouses to 24 hours since the shopping festival began. Delivery operations by Lazada Express and third party logistics partners are currently running every day for two weeks including weekends to ensure customers receive their orders, both local and cross-border. The first items were packed by 12:17am, with the first package delivered to a Lazada customer at 10:35am. During its busiest period, nearly 9,000 packages were shipped from Lazada’s warehouses.