E-commerce platform Lazada Malaysia continues its efforts to support local SMEs through the government’s Micro and SMEs E-commerce Campaign, with a ringgit-for-ringgit co-funding program under the digital-led National Economic Recovery Plan (PENJANA).
This new initiative aims to benefit approximately 30,000 local SMEs to help them mitigate the impact of the COVID-19 pandemic by going digital. With the way consumer expectations are changing, such digital transformations are necessary to prepare for the oncoming post-COVID recovery period.
“In addition to our previous RM10 million Pakej Kedai Pintar stimulus plan which has aided 50,000 SMEs from April to June, Lazada will continue to boost local MSMEs by partnering with the government to quicken their recovery in the nation’s post-MCO era. With one-third of the population shopping online through our platform every month, we are confident that our continued investment into Malaysia’s small business community will augment Malaysia’s digital ecosystem and further bolster the recovery of the nation’s economy,” said Lazada Malaysia chief executive officer Leo Chow in a recent statement.
The government’s e-commerce campaign, which runs from 1 July to 30 September 2020 features an array of customise incentives which includes zero interest free financing support for successful SME loan applicants.
New and existing merchants who are eligible will be able to benefit from a full subsidy of their online startup cost, which includes creation of store and product listings, free shipping and delivery services, training and workshops, as well as free access to Lazada’s digital and advertising solutions. This will allow merchants to quickly sell online and diversify revenue streams.
The initiative also seeks to support the disabled communities during these rough times so that they may develop a sustainable income stream online .
“If the pandemic has been hard on most businesses, we can only imagine the difficulty that the individuals with disabilities are facing during this time. We are working hard to reach out and onboard their businesses onto our platform, so that they too can benefit from this funding. We look forward to assisting and supporting them with the digitalisation of their business.” Leo said.
In addition to the campaign, Lazada Malaysia has reaffirmed its convictions to continue to work alongside the government in order to reinvigorate the national economy through Buy Malaysia and Shop Malaysia Online initiatives in the upcoming months.