Leo Chow, Chief Executive Officer of Lazada Malaysia and YB Datuk Seri Saifuddin Nasution, Minister of MDTCA together with the attendees celebrating the commencement of the Lazada WECOMMERCE 2019 summit journey. Present are: (front row, L-R) Shahrul Azhar Shaari, Head of Public Policy and Government Affairs of Lazada Malaysia; YBhg Datuk Badrul Hisham bin Mohammad, Deputy Secretary-General (Domestic Trade) of MDTCA; Leo Chow, Chief Executive Officer of Lazada Malaysia; YB Datuk Seri Saifuddin Nasution, Minister of MDTCA; Kevin Lee, Chief Business Officer of Lazada Malaysia; Diana Boo, Chief Marketing Officer of Lazada Malaysia (中文名:巫宝钻,大马Lazada总营销长); Shah Suriye Ruben, Senior Vice President of Lazada Malaysia.

Malaysia has unfortunately been lagging behind on the digital transformation front. While some businesses have reacted quickly and adapted to the changing business landscape fast and early, many others have missed the first train and are scrambling to accelerate their own digital growth.

As such, Malaysia’s Ministry of Domestic Trade and Consumer Affairs (MDTCA) have been working on ways to help local businesses and SMEs in this effort.  Recently, MDTCA and Lazada Malaysia, one of the front-runners in eCommerce in Southeast Asia, have announced a partnership that will see a rollout of new trade activities and training programs in support of Malaysian SMEs in a bid to slingshot Malaysia to the forefront of the digital economy.

“I would like to express my deepest appreciation to Lazada Malaysia for coming on board the Ministry’s ‘Buy Malaysian’ campaign to support and uplift our local entrepreneurs. I believe that by combining our strengths, we will be able to increase the adoption of eCommerce amongst local SMEs and accelerate the growth of Malaysia’s Digital Economy,” said Datuk Seri Saifuddin Nasution, Minister of MDTCA.

Leo Chow, Chief Executive Officer of Lazada Malaysia, also stated that the partnership between the two organisations will contribute greatly towards the governments efforts to double the rate of e-Commerce growth in Malaysia to 20.8 per cent by 2020. He also said that the partnership will help nurture digital entrepreneurs by providing them with the right tools, training, and technology to not only accelerate their digital growth, but to thrive in this new speedy and everchanging environment.

Due to many Malaysian SMEs still being in the early stages of digital maturity, both MDTCA and Lazada Malaysia have their work cut out for them. However, they have made clear their intentions to remain steadfast in their shared mission to empower sellers and entrepreneurs by upskilling them and providing the necessary ingredients they require to optimise their businesses and grasp success.

With the rise of eCommerce throughout the world, it will only be a matter of time before local businesses catch up to other digitally mature nations and partake of the lucrative bounty.

Within the past 12 months alone, Lazada Malaysia has seen an impressive 45 per cent increase in local seller; the majority of which were concentrated around Selangor, Kuala Lumpur, Perak, and Pahang. Lazada’s next plan of action is to bring greater training and tech support to other states within the country such as Kelantan, Sarawak, and Sabah.


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