Kickstarter, the world’s largest funding community for creative projects, launches in Asia today, officially extending its service to creators in both Singapore and Hong Kong for the first time. Kickstarter introduced crowdfunding to a new generation of creators – from filmmakers, musicians, and authors, to artists, designers, game developers, and beyond, who use it to fund and build communities of support around projects across the creative universe.

“Kickstarter has empowered millions of people to be part of the development and production of new creative works. As one of the most exciting regions for emerging creative culture and innovation, we’re thrilled to begin to support creators in Asia,” says CEO and co-founder, Yancey Strickler.

Residents of Singapore and Hong Kong have been an active and generous part of the Kickstarter community for years. More than 100,000 people from both countries have made more than 600,000 pledges to creative projects. And there have been a number of inspired projects by creators from both countries over the past few years. Creators in Singapore have been able to launch Kickstarter projects in the past – the likes of AICO Technologies’ Smart Egg and Witching Hour Studios’ Masquerada: Songs and Shadows. But the barriers to entry has been much higher — creators have had to set up companies or work with collaborators outside of Singapore to launch their projects. Opening in Singapore will make the process easier and more accessible to everyone with a local bank account and a verified identification. With this level of involvement from Singapore and Hong Kong, Kickstarter aims to reduce the barriers to entry for the creative communities to bring their creative projects to life.

Since Kickstarter’s launch in Brooklyn, New York City, in 2009, 11 million people have pledged more than US$2.5 billion to bring more than 110,000 creative ideas to life. Kickstarter creators enjoy complete creative control over their projects, and access to a global network of generous backers from more than 220 countries and territories. Every Kickstarter creator sets their project’s funding goal and deadline, and backers pledge money to help bring it to life, and receive rewards in return. Funding on Kickstarter is all- or-nothing — if a project succeeds in reaching its funding goal, all backers are charged at the project’s deadline. If the project falls short of its funding goal, no money changes hands.

Creators in Singapore and Hong Kong can now join individuals in countries including the US, UK, Canada, Australia, New Zealand, the Netherlands, Denmark, Ireland, Norway, Sweden, Germany, France, Spain, Italy, Austria, Belgium, Switzerland, and Luxembourg, all of whom have easy access to launch projects.

One such creator who is anticipating Kickstarter’s launch in Singapore is 25-year-old Brian Ong. With a strong belief in the quest for sustainability and a passion to contribute towards a greener future, Ong has been working on a project involving an automated indoor plant watering system named Hydra, that allows the busy urban gardener of Singapore’s society to maintain an indoor garden with minimal effort.

“Crowdfunding is an excellent way for individuals and small teams to get their ideas out into the market. I believe Kickstarter provides a solid platform for local innovators and artists to showcase their ideas on the international stage. I am so excited to be part of the Kickstarter launch in Singapore and I hope that this project will encourage more people in cities, not just to take up this wonderful hobby, but to grow a bit of their own food as well!” says Brian Ong, local creator on Kickstarter.

Joining Ong in launching creative projects is another team passionate about urban farming. With a vision to “make concrete jungles fertile,” 13-year-old Dylan Soh and his father Calvin created the ultra-simple GIY Stick, a device that requires no apps or pumps and uses recycled bottles and fabric to keep plants hydrated and healthy. Daring to dream big while holding on to strong fundamental values, these creators are looking to bring their ideas to life through support from the Kickstarter community. Backers may find out more about these projects on the Kickstarter page:


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