(L-R) HJ. Tengku Mohd Yusoff bin Tengku Mansor, Ministry of Education Terengganu, Prakash Mallya, Country Manager, Sales and Marketing, Intel Malaysia and Singapore, and Sameer Tupaki, Marketing Manager, Intel Malaysia.

Intel Malaysia kicked off the 2014 PC Refresh Campaign around the Klang Valley to offer consumers a wide range of low power, high performance and affordable devices. 

The campaign tour includes 22 locations at 11 colleges and 11 malls within the Klang Valley to support the latest PC Refresh Campaign staring from the Sekolah Kebangsaan Paya Bunga.

The school was one of three schools selected by the state government to run a Virtual Classroom project using e-book. The new fully equipped computer lab worth RM30,000 comprises a Smart Board  and a PC for each teacher.

The computer lab was a gift to the school during a presentation ceremony at the launch of Intel Malaysia’s 2014 PC Refresh Campaign following the successful achievement of a CSR Initiative. The initiative was conducted last year, during the “Generation Today” campaign, where 15,000 roadshow visitors created the longest virtual human chain in the ‘Longest Touch’ rally.

Prakash Mallya, Country Manager Sales and Marketing Intel Malaysia and Singapore highlighted the link between the school’s notable improvements through the use of the latest computing technologies with the productive gains consumers will experience in refreshing their personal devices.

“Our experience with cases such as Sekolah Kebangsaan Paya Bunga helps demonstrate that a gain in productivity may be achieved if people were given the right set of tools. There are currently over 2.7 million personal computing devices in Malaysia over 4 years old,” said Mallya. “For owners of older PCs, this campaign may be an ideal time to refresh their PC.”

“Our latest PC Refresh Campaign builds on the success of the previous year’s campaigns including 2013’s ‘Generation Today’ and we look forward to rolling out all the exciting events we have planned in support of this,” said Sameer Tupaki, Marketing Manager Intel Malaysia.

“Thanks to our campaign collaborators, refreshing your personal device is easy and rewarding. In addition to updating your device to the latest processor and OS available in the market today, consultants from SNS Network Sdn Bhd will also be available at select retail locations to provide data back-up services to ensure a seamless move to your brand new devices,” added Tupaki.

This year’s PC Refresh Campaign follows up on the recently concluded “Generation Today” campaign and will be supported by partnership with Acer, Asus, Dell, HP, Lenovo and Microsoft.

For more information about participating retail outlets, participating brands as well as campaign roadshow destinations and schedules, kindly visit: http://pcrefresh.intel.my.


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