Two internet marketing experts from leading Taiwanese firms and a group of Malaysian ecommerce industry insiders shared their takes on the latest techniques and business concepts in the area of e-commerce technologies during the “Taiwan – Malaysia Digital Trade and e-Commerce Exchange Seminar” that concluded on August 24th at KLCC.

The seminar attracted representatives from more than 80 Malaysian enterprises while the vibrant post-event networking opened up numerous opportunities for Taiwan-Malaysia collaborations.

The seminar was organized by the Institute for Information Industry (III) and the Commerce Development Research Institute with the aim of tapping into the expertise of highly successful ecommerce experts from Taiwan and Malaysia to inspire local budding entrepreneurs on the industry.

In his opening address, Mr. James Chang, Director of the Economic Division at the Taipei Economic and Cultural Office in Malaysia, emphasized the fruitful economic and trade ties between Taiwan and Malaysia that saw a stunning growth of 36% 2022 to reach some US$37 billion.

He added that digital trade is an essential trend that plays a critical role in today’s world and that Taiwan’s innovation and research capabilities, combined with Malaysia’s market advantages have created a valuable synergy that will continue to evolve and thrive.

Mr. Jose Cheng, Deputy Director of the III, highlighted the importance Taiwan has placed on its collaborations with Southeast Asia in recent years, particularly in the fields of information and communication technology and digital trade.

He added that Taiwan Expo is an excellent platform to showcase Taiwan’s numerous mature and successful achievements in these areas and will be the cornerstone to developing mutual benefits with countries in Southeast Asia, such as Thailand and Malaysia.

On the other hand, Mr. Yong Kai Ping, CEO of Selangor Information Technology & Digital Economy Corporation (SIDEC) discussed the efforts the state authorities have put in to grow the digital economy sphere and shared with the audience the support provided by the government and SIDEC. Yong urges for more Malaysian entrepreneurs to venture into the field and lead the charge of economic transformation.

As for the Taiwanese e-commerce and internet marketing experts, Rita Wang, Chief Operating Officer of Clearsoft Tech discussed “Taiwan’s Rising Trend – The Business Opportunity of Group Buying on Social Media,” while Natalie Kao, Brand & PR Vice General Manager at Bravo Ideas Digital shared her insights on “Utilizing Live Streaming Tools: Secrets to Successful Sales Conversion.”

Clearsoft Tech, the owner of renowned brands KOLPLUS and buy+1, specializes in social medial ordering system solutions. The company provides group buy hosts with the ability to seamlessly coordinate sales across multiple social media platforms to improve accuracy, efficiency, and minimizes order discrepancies, making them the ideal partner to address the challenges faced by brands when collaborating with influencers.

Bravo Ideas, on the other hand, is the inventor and owner of the original technology behind China’s most popular live streaming e-commerce services, making them one of the largest providers of the service in the world with keen insight to the driving force unpinning the industry.

Malaysian speakers include Mr. Vincent Ho, COO of Parcelhub & Whallo; and Mr. Steven Lee Jun Ze, Manager of SmartKOL who shared their insights into the current state of Malaysia’s e-commerce industry during the event.

With such leading experts sharing their valuable experience, this event was a resounding success and attracted the participation from various sectors in Malaysia, including e-commerce operators, influencers, brand representatives, product marketers, platform managers, and system tool promoters.


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