HubSpot, a leading customer platform, shares new survey1 data highlighting how Singaporean companies are revamping business models to adapt to global megatrends like generative AI and changing customer expectations.
In today’s dynamic landscape, businesses continually pivot in response to economic shifts and emerging social channels. However, the AI era demands reinvention, not just adaptation.
HubSpot’s research reveals that 81% of Singaporean companies have evolved significantly in the past four years, compared to the previous two decades—the highest disruption level among surveyed countries.
By 2024, local companies recognize the critical need to keep pace with technological disruption. In fact, 71% believe their current growth tactics are becoming less effective, and 82% agree that AI requires business reinvention.
Kat Warboys, Senior Marketing Director of APAC at HubSpot, emphasizes the impact of rising business costs, technology advancements, and evolving customer expectations on Singapore’s businesses, driving an urgent need for reinvention.
To empower Singaporean firms to meet evolving customer expectations, HubSpot introduces the new Service Hub and Content Hub. These tools enable local businesses to deliver streamlined, personalized customer experiences, identified as key to growth by 80% of local companies.
As part of HubSpot’s Spotlight initiative, which highlights the latest innovations for SMEs, the Content Hub addresses challenges faced by Singaporean companies in meeting multi-channel content demands, with 82% expressing a need for content remixing tools—the highest globally.
HubSpot’s Content Hub, powered by AI, facilitates effective content creation and management across diverse channels and formats, helping brands engage customers effectively with personalized content.
Additionally, HubSpot’s study2 underscores challenges in customer service faced by Singaporean companies, with 92% acknowledging consumer frustrations. To address this, the all-new Service Hub integrates support and success functions, leveraging AI to scale support and drive retention through data-driven insights and workflows.
In line with Singapore’s strong AI adoption, Service Hub features AI-powered tools like chatbots and real-time reply recommendations to enhance customer success.
