At the HP Future Ready – Better Together 2023 event in Tokyo, Japan, HP showcased its Future Ready strategy, centered around customers and designed to drive sustainable long-term growth for partners while delivering lifetime customer value. This marked the first physical gathering of HP with customers and partners in Asia in three years.

The Future Ready strategy revolves around three pillars: portfolio, operations, and customer and partners. The main objective is to build lasting relationships with customers by strengthening HP’s portfolio to cater to a broader range of needs and empower partners to seize opportunities in high-growth segments like gaming, hybrid work, workforce services, security, and sustainability.

Vinay Awasthi, managing director for greater Asia, emphasized HP’s commitment to exceeding customer expectations and providing seamless experiences that impact their everyday lives.

HP’s continuous innovation aims to offer ease, convenience, and integration, especially in navigating complex hybrid realities. The event also celebrated HP’s 60th anniversary of operations in Asia since its first entry into the market in 1963.

The event featured presentations from various HP spokespeople, discussing HP’s growth strategy for Asia and addressing emerging trends in the region. These spokespeople included representatives from Personal Systems Business, Workforce Solutions, Global Channel, HP Print, ESG Reporting, Consumer Business Unit, Personal Systems, and Tech Ventures.

Through its Future Ready product portfolio, HP focuses on delivering premium end-to-end experiences to help customers adapt to hybrid work effortlessly. This approach aligns with the rising preference for remote and hybrid work in the APAC region.

HP strategically invests in high-growth segments such as gaming, peripherals, consumer subscription, workforce services, security, and print solutions to meet the evolving needs of B2B and B2C customers.

HP values long-term growth and collaborates closely with partners to adapt to changing business needs. The company continues to enhance HP Amplify, its global channel partner program, to provide tools that drive agility, simplification, growth, and collaboration. This enables customers to access essential digital services, empowering their workforce and fostering success in the dynamic landscape of Asia.

In line with its commitment to sustainability, HP strives to become the world’s most sustainable and just technology company by 2030. To inspire change across Climate Action, Human Rights, and Digital Equity, HP has set aggressive Sustainable Impact goals.

Initiatives include launching products with ocean-bound plastics, becoming forest positive in printing, achieving net-zero greenhouse gas emissions by 2040, and accelerating digital equity for millions of people.

HP’s Future Ready strategy demonstrates its dedication to delivering value to customers, supporting partners’ growth, and fostering sustainability to make a positive impact on the environment and society.


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