The first round of Hong Kong Trade Development Council (HKTDC) 2024 trade shows, the 50th HKTDC Hong Kong Toys & Games Fair, 15th HKTDC Hong Kong Baby Products Fair and 22nd Hong Kong International Stationery & School Supplies Fair, jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd, launched today at the Hong Kong Convention and Exhibition Centre.

The three physical fairs will run concurrently until 11 January and bring together more than 2,600 exhibitors to showcase a wide range of inspiring toys, quality baby products and creative stationery.

HKSAR Government Financial Secretary Paul Chan, HKTDC Chairman Dr Peter KN Lam, HKTDC Executive Director Margaret Fong and HKTDC Toys Advisory Committee Chairman John Tong officiated the Joint Opening Ceremony of the Toys & Games Fair and Baby Products Fair.

Marking the 50th edition of Toys Fair, past chairmen and members of the HKTDC Toys Advisory Committee, industry leaders and international buyers joined the ceremony and enjoyed engaging videos and a photo gallery of Toys Fairs over the past five decades.

Paul Chan, HKSAR Government Financial Secretary said at the opening ceremony: “As Hong Kong’s ‘Toy Story’ continues to evolve with support of events like this, so does our position as a preferred destination for MICE (meetings, incentives, conventions and exhibitions) events in Asia.

“The convention and exhibition industry has long been an important contributor to our city’s overall economy. It attracts high-spending overnight business visitors, spurring economic activities and creating business and employment in sectors such as tourism, retail and catering.”

Sophia Chong, Deputy Executive Director of the HKTDC, said: “Over the five decades – from the first Toys Fair in 1975 to the golden 50th anniversary this year – we have turned “Made in Hong Kong” into a world-renowned label, and the name is now known as a guarantee for quality products at a good price.

“As the first round of HKTDC trade shows in 2024, the fairs are themed Innovative Play: A Legend Across Time, signifying the shift in Hong Kong’s toy industry. Starting as plastic toy manufacturers in the past, the Hong Kong toy industry has moved towards brand-name development, and transitioned into developing STEM educational toys, smart toys, digital games and green toys.

“Now Hong Kong’s top-notch toy industry still plays a key role in the global market, while the 50th Toys & Games Fair becomes a must-go trade fair for international toy industry workers.”

The three fairs draw over 2,600 exhibitors from 35 countries and regions, including Hong Kong, Mainland China, Asia, Europe and the US, presenting a large variety of innovative toys, quality baby products and creative stationery.

The HKTDC has proactively arranged nearly 200 buying missions and invited various organisations including importers, shopping centres, franchised stores, retail chains, buying offices and e-commerce platforms to send representatives, creating business opportunities for enterprises from around the world, she added.

The International Trade Centre reports that sizeable emerging markets such as the mainland, Indonesia, Vietnam, India and Poland continue are driving global toy sales, with Asia and the ASEAN market enjoying great potential.

The ASEAN market has become a key export destination for the Hong Kong toy industry. Southeast Asia’s share of Hong Kong toy exports grew from 8.4% in 2021 to 17.8% in 2022. Between January and November last year, the figure even reached 20.4%.


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